OsteAction is a joint health product marketed for relief from the discomfort of osteoarthritis and osteochondrosis, sold through dedicated online landing pages.
Purpose: described as easing pain, relaxing muscle spasm and reducing inflammation.
Positioning: said to slow the degeneration of cartilage tissue and support tissue metabolism.
For whom: adults dealing with everyday joint and back problems.
How it sells: an online offer where orders are confirmed by a call centre and delivered to the customer's door.