SF Fishing, also known as Sunshine Fishing, is a direct-to-consumer fishing tackle brand set up by passionate anglers. It designs and produces rods, reels and angling accessories, sold through its own online store and a branded Amazon storefront.
Range: rods, reels, lines, lures and accessories for freshwater and saltwater fishing.
What sets it apart: in-house design and production with strict quality control.
For whom: beginner and experienced anglers alike.
How it sells: the brand's own shop and an Amazon store.