Description of the Otus Affiliate Program
OTUS. Online education. Online courses for computer scientists.
Target group and its characteristics:
IT specialists striving to improve their qualifications and acquire new skills.
The main segment is 25-40 years old.
Students come to us to:
- gain new knowledge about the most advanced technologies,
- get examples from practice,
- get the opportunity to interview OTUS partners,
- join the IT OTUS community.
Terms of program promotion
- Use of contextual advertising if the user searches for the advertiser's company name
- Use of contextual advertising if the user entered the company name with an error
- Use of contextual advertising if the user searches for the company name and the additional word
- Use the advertiser's company name in the headline or text of the ad
- Use the advertiser's company name in your link
- Contextual advertising on Google
- Contextual advertising in Yandex
- Advertising in applications on social media
- Targeted advertising in social media
- Creating public groups on behalf of the advertiser company
- Pop-up / Click-under
- Incent traffic
- YouTube channel
- API traffic