Blog / Affiliate marketing
Affiliate Marketing Insider: Top Features to Look for in Your Next DSP
Affiliates have to find the best platforms to help them in their quest to build successful campaigns. There are dozens of different tools that affiliates can use to achieve this goal, but the traffic source is one of the most crucial factors because it affects multiple parts of your strategy. That said, there are many different ways to acquire traffic, so you need to find the most suitable platform for your setup.
A demand-side platform or DSP is a tool that gives you access to different types of quality traffic. These platforms create an outstanding ecosystem that gives media buyers and other marketers complete control while simplifying their campaign management process.
With this in mind, there’s a huge collection of DSPs that you can choose from, so you need to understand how these platforms work in order to make the best choice.
What is a DSP?
In simple terms, a DSP is a programmatic traffic source that aims to unite media buyers with sellers that offer all types of inventory. In this setup, affiliates are in full control as they can manually browse through the different options instead of relying on an account manager. DSPs allow affiliates to connect with different traffic sources and launch multiple campaigns that can be managed through one single interface.
Depending on the DSP you choose, you can buy native, pop, push, display, or video traffic, among other types. However, you have to take a look at your requirements, budget, and other variants to find a DSP that offers the best options for your particular case.
ActiveRevenue is among the leading DSPs because the platform offers a wide variety of quality features as well as world-class support. If you’re looking to work with a leading DSP, the team at ActiveRevenue can help through the setup process and give you the best chances at success.
Benefits of Working with a DSP
Some of the benefits of working with a DSP include:
Run Campaigns Completely Under Your Control
With a DSP, you can choose specific traffic sources and finetune your settings at will, so you can target the right audience and get the most bang for your marketing buck.
Vast Collection of Statistics to Analyze
One of the reasons DSPs stand out is the amount of information available to affiliates. These platforms allow you to see details about the traffic you want to purchase, like demographic data including location. Plus, you’ll be able to monitor your campaign once it’s live and analyze hundreds of different metrics to evaluate its performance.
Cost-Effective Technique to Acquire Quality Traffic
Unlike other platforms, DSPs offer a lower price tag because they work as a middleman between sellers and interested buyers. The reduction in overhead expenses results in lower costs for affiliates and sellers, creating a more balanced ecosystem.
Top Features You Should Look for in Your Next DSP
Working with a DSP is an awesome idea, but you also need to do your homework and learn about the different features these platforms can offer. Remember, there is no one-size-fits-all solution. Every affiliate is different, so you need to find a quality platform like ActiveRevenue that gives you the best chances of success.
In general terms, the top features you need to look for in a DSP are:
Frequency and Budget Capping
If your ads run at the same rate for days on end without stopping, you’ll probably deplete your budget very quickly. Frequency capping and budget capping are two different features, but they’re usually grouped together because they help place a limit on your ads in order to make the most out of your resources.
Intricate Ad Scheduling
You should also aim to find a DSP that allows detailed ad scheduling, which will help determine the days and times you want your ads to be visible.
Comprehensive Targeting
Targeting is perhaps the most important feature in a DSP. This feature can help you control who sees your ad, which ensures that all conversions you register are valid. If not, you may rack up a large number of conversions that will be eliminated because of their location or other factors.
For instance, ActiveRevenue allows you to toggle targeting settings based on:
- Location
- OS and device
- Browser
- Keywords and interests
- Device
- Carrier
- Connection type and many more
Learn More About Choosing the Best DSP
Finding the best DSP is not easy, so you need to invest a lot of time and effort into learning about the different features these platforms can have. With this in mind, choosing ActiveRevenue or another top DSP will exponentially increase your chances of getting the right results and turn your campaign management process into a seamless experience.
If you’re interested in learning more about choosing the best traffic sources, follow our blog or get in touch with us today and our team will be glad to help!
Author – Tom Hooker