Isup Center is an online specialist retailer for stand-up paddle boarding, best known for inflatable SUP boards. It began as a small web shop and grew into one of Europe's larger paddle board sellers.
Range: inflatable paddle boards, accessories and a wide selection of other water sports products.
For whom: beginners and experienced paddlers.
What sets it apart: years of paddle surfing experience and a focus on quality and service.
How it sells: an online store that aims to ship in-stock items the same working day.