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Bedlore

Bedlore is a direct-to-consumer sleep-comfort brand focused on mattress protectors, mattress covers and toppers. It is built around comfort, durability and better sleep quality.

Range: waterproof and breathable mattress protectors, toppers, pillows and bedding.
For whom: households that want to protect or upgrade an existing mattress without replacing it.
What sets it apart: a focused, easy-to-explain range with practical products that people buy again.