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Decathlon

Decathlon is an international sporting goods retailer whose mission is to make the pleasure and benefits of sport accessible to as many people as possible, in a sustainable way.

Range: sportswear, footwear and equipment for kids and adults across a great many disciplines.
Brands: its own lines alongside well-known names in sport.
For whom: beginners, casual participants and experienced athletes.
How it sells: an online store with delivery and physical shops.