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OnePlus

OnePlus is a consumer-electronics company known for smartphones that pair modern flagship features with a competitive price. It has also built a wider ecosystem of connected devices around its phones.

Range: smartphones, earbuds, smartwatches, tablets and original accessories.
For whom: tech-savvy buyers who want premium specifications for less.
What sets it apart: fast charging, high-refresh displays and collaborations with well-known brands.
How it sells: an official online store with warranty and returns.