ASOS is an online fashion and cosmetics retailer aimed mainly at young adults, selling a very wide selection of third-party labels alongside its own range of clothing and accessories.
Range: womenswear, menswear, footwear, accessories, sportswear and beauty products from many labels.
Own label: in-house clothing and accessories lines sold next to partner brands.
For whom: fashion-conscious shoppers who like to follow trends and refresh their wardrobe often.
How it sells: an online store and mobile-friendly shopping experience with wide international delivery.