Forbidden:
- Discord
- Incent
- Email
- Social networks: publics, games, applications
- Doorways
- ClickUnder/PopUnder
- Rebrokering
- Chat traffic
- In-app traffic
- SPAM
- Push
- SMS
- Fraud
- Toolbar
- Craiglist
- Coregistrations
- Viral
- Brand bidding
- Torrents
- Keywords
- Typos
- MIsleading
- Use pics of celebrities, actors/actress or any other famous people on banners, pre-landers etc.