Recommended traffic: seo, smm, search advertising (with key words restrictions), web display, social networks advertising, native ad networks.

Forbidden
- Incent traffic
- Doorways
- Social networks: audiences, games, applications
- ClickUnder/PopUnder
- Email
- Rebrokering
- Chat traffic
- In-App traffic
- FB
- Google search engines
- Brand bidding
- Keywords
- Fraud
- Push
- Toolbar
- Craiglist
- Coreg
- Viral Traffic
- Torrent
- Typos
- Misspellings
- Use of photos of celebrities, actors/actresses or other famous people on banners, pre-landers, etc.
- Adult traffic