Forbidden:
- Keywords
- Directing traffic directly from the search engines straight to the advertiser's site without an intermediate site
- Use of contextual advertising if the user searches for the advertiser's company name
- Use of contextual advertising if the user entered the company name with an error
- Use of contextual advertising if the user searches for the company name and the additional word
- Use the advertiser's company name in the headline or text of the ad
- Pop-up / Click-under
- Doorways
- Mailing
- Incent traffic
- Toolbar
- Adult traffic
- Teaser and banner networks