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NielsenIQ

NielsenIQ Panel is a consumer research community run by NielsenIQ, where members share information about their shopping habits and opinions to support market studies.

Range: a panel in which members take part in research and answer questions about consumer behaviour.
For whom: everyday shoppers who want to contribute their views on products and brands.
What sets it apart: it is run by an established firm that specialises in consumer measurement.
How it works: members join online and take part through a personal account.