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SHOKZ

SHOKZ, formerly AfterShokz, is a consumer electronics brand specializing in open-ear headphones that use bone conduction technology. The open design leaves the ear canal free, so users stay aware of their surroundings while listening.

Range: bone conduction and open-ear wireless headphones.
For whom: runners, cyclists, gym-goers and commuters who want situational awareness.
What sets it apart: open-ear audio as a clear alternative to in-ear buds.
How it sells: through its own store and brand storefronts on Amazon.