TUI is a travel brand covering holiday packages and travel agency services, and its offer also includes Musement, a platform for booking tours, tickets and experiences. It helps travellers plan trips and things to do.
Holidays: package trips, excursions and ski holidays booked online.
Experiences: tours, museum tickets, shows and attractions through Musement.
For whom: holidaymakers and city-break travellers.
What sets it apart: one place to book both the trip and the activities at the destination.
How it sells: online booking through a website and apps.