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SumUp

SumUp is a financial technology company that helps small businesses and independent sellers accept card payments and manage their money. It builds simple, affordable tools for entrepreneurs of any size.

Range: card readers, point-of-sale tools and a digital business account.
For whom: small merchants, freelancers and self-employed sellers.
What sets it apart: quick onboarding and an easy-to-use, mobile-friendly experience.
How it sells: directly online, with hardware and accounts ordered from the website.