Superdry is a fashion brand blending American vintage aesthetics with Japanese-inspired graphics and British styling. Its designs feature hand-drawn artwork and authentic vintage washes.
Range: men's and women's clothing, footwear, swimwear, sportswear, bags and accessories.
For whom: style-conscious shoppers who like casual, characterful streetwear.
What sets it apart: a recognisable mix of vintage, Japanese and British influences, with frequent new arrivals in the premium mid-range.
How it sells: an online store with delivery and returns.