Worldmart is an online retailer selling a broad assortment of consumer products through its own web stores. It works as a convenient one-stop shop for everyday purchases made from home. Its catalogue is built for browsing and comparing.
Range: a wide mix of general consumer goods across several product groups.
For whom: shoppers who prefer ordering online and having parcels delivered to the door.
How it sells: a web store with a standard basket and checkout flow.
What sets it apart: variety under one roof instead of one narrow niche.