Sephora is a global beauty retailer selling cosmetics, skincare and perfume from the world's leading brands alongside its own label, Sephora Collection.
Range: makeup, skincare, haircare, fragrances, tools and accessories.
For whom: beauty lovers, from everyday users to makeup enthusiasts, and people looking for gifts.
What sets it apart: a curated mix of famous, innovative and niche brands.
How it sells: an online store alongside physical perfumeries.