Zeeman is a value-oriented retailer of everyday textiles and clothing that runs a large network of physical stores alongside its online shop. It focuses on basic, practical products for the whole family.
Range: baby and children's clothing, household textiles, underwear, stockings and tights.
For whom: families and budget-conscious shoppers who need everyday basics.
What sets it apart: basics for men and women plus a collection of non-textile items, sold under one roof.
How it sells: an online store and a wide chain of shops.