Xtra is a start-up brand founded by professionals from leading innovative companies, with deep expertise in imaging technology and consumer electronics.
Range: premium imaging gear, including cinematic stabilisers and rugged action-ready devices.
For whom: content creators, vloggers, professionals and enthusiasts capturing the world.
What sets it apart: creator-first hardware focused on visual storytelling, stability and durability.
How it sells: its own online store and an Amazon storefront.