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Alpinestars (EU)

Alpinestars is a manufacturer of protective gear and apparel for motorcycle riders and other action sports.

Range: riding jackets, gloves, boots, helmets, airbag systems and casual clothing.
For whom: road riders, racers, off-road enthusiasts and mountain bikers who value protection.
What sets it apart: deep roots in racing, with the brand's technology developed together with professional riders.
How it sells: an official online store alongside a network of dealers.