G-Star RAW is a modern denim brand, known for pioneering three-dimensional denim and for its dedication to raw, untreated fabrics, with a strong design-driven identity.
Range: jeans, jackets, shirts, T-shirts, knitwear and accessories for men and women.
What sets it apart: a philosophy summed up as 'Just the Product', focused on fit, fabric and construction.
For whom: fashion-aware shoppers who value denim with a distinct, urban character.
How it sells: an online store with seasonal collections.