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Midea

Midea is a global home appliance manufacturer, one of the largest in its category, building innovative everyday solutions for the household.

Range: washing machines and dryers, air conditioners, refrigerators, kitchen appliances, vacuum cleaners and smart-home devices.
Brands: a portfolio that includes Midea and Comfee, alongside Toshiba, Little Swan, COLMO and Eureka.
For whom: households looking for smart, affordable laundry and home-comfort solutions from a recognised manufacturer.
How it sells: through official brand stores online.