Promagnesol is a wellness product brand built around magnetic insoles marketed as a natural way to ease everyday pain. The insoles are designed to act on the nerve endings in the feet.
Product: magnetic insoles worn inside shoes during daily activity.
Claimed benefits: relief from pain and help with stress, low energy and sleeplessness linked to it.
For whom: people troubled by pain who prefer a non-pharmaceutical approach.
Approach: non-invasive, with no tablets or creams involved.
How it sells: promoted online as a direct-to-consumer health product.