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Xiaomi

Xiaomi is a global technology brand offering smartphones, wearables and a broad smart-home ecosystem. Its official online store sells the company's devices directly to consumers.

Range: Xiaomi and Redmi phones, Mi Band trackers, smart-home devices and other consumer electronics.
What sets it apart: a connected ecosystem in which phones, wearables and home gadgets work together.
For whom: buyers who want feature-rich electronics from a well-known brand.
How it sells: the official online store, with frequent new product launches.