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Blog / Affiliate marketing

Six Essential Affiliate Marketing Email Templates to Use in 2024

NikodemRadczak

22 December 2024
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Did you know that over 25% of affiliate marketing programs collaborate with bloggers? Additionally, email is the most effective way to reach these bloggers and convince them to join your affiliate program. Email marketing provides an impressive ROI of 3800%, meaning you earn $38 for every dollar spent. Thus, we've created six email templates to attract influencers to your affiliate program.

What makes email effective for affiliate marketing

While affiliate marketers often use social media and SEO to attract customers to their websites, email remains the top channel for engagement. Nearly 80% of marketers acknowledge it as the most effective marketing tool.

80% of marketers say that email is the most effective marketing channel

Email marketing can assist you with the following:

- saving resources and time through task automation,

- building credibility and trust,

- boosting conversions and sales,

- enhancing customer engagement.

You need an email marketing platform to execute effective strategies and increase your affiliate sales to achieve these advantages.

These tools typically provide email templates and a drag-and-drop builder, enabling you to create attractive emails quickly, engage customers, and expand your affiliate marketing business.

Affiliate program outreach templates for affiliate managers

1. Brand Affiliate Email Template

As a business owner, you're always seeking methods to expand your reach and increase awareness of your products. Affiliate marketers can assist with this, as they have an audience already interested in your company's offerings.

With this in mind, here’s a template to help you reach out to potential affiliates who would be perfect for your brand's affiliate program:

Subject line: [Affiliate marketer’s name], we'd love to partner with you!

Hi [first name],

I'm [insert your name] from [insert company name]. We've been following your [insert social media platform] profile and enjoy your posts on [insert topic related to your company's niche]. 

We'd like to invite you to join our brand affiliate program!

Your posts on [insert topic related to your brand's niche] align with our mission and company's values.

As our brand affiliate, you’ll partner with us for [insert how you want your affiliates to engage with your target audience].  

You'll receive a commission rate of [X%] for any products you promote and sell and a customized affiliate code so your audience can get [discount offer] on their first [product name] order! 

I’d happily discuss our brand affiliate program in detail if you're interested.

Thank you.

[Your name]

2. Affiliate Onboarding Email Template

An affiliate onboarding email aims to assist new affiliates in swiftly integrating into your program.

The email should include information on signing up, accessing the affiliate dashboard, and configuring tracking. It should also express gratitude for their participation and emphasise that you value them as partners.

Below is a template to welcome new affiliates:


Subject line: Welcome to our Affiliate Program!

Hi [first name]

We're delighted you've joined our affiliate program and look forward to partnering with you to drive sales and grow our business.

As a reminder, our program has [X%] commission rate and [X days] cookie duration. You can access our affiliate dashboard and get your unique tracking link and marketing materials.

We’ll also regularly update you on special deals and promotions so you can offer them to your audience to increase your commissions.

Please contact our team if you need any help or have any questions.

Best regards,

[Your name]

3. The Performance Incentive Email Template 

A performance incentive email motivates affiliate marketers to boost sales for the business. It should acknowledge their efforts, outline goals, and present rewards for achieving or surpassing those targets.

The email must be brief, engaging, and tailored to the recipient to make a strong connection. It should encourage the affiliate and make them feel appreciated for their contributions.

Here’s a performance incentive template to help you create personalised emails for your affiliate marketers:

Subject line: Earn Exciting Rewards! Boost Your Performance and Reap the Benefits!
Hi [first name],
We greatly value your dedication and contribution to [company's name] success, and we're excited to announce [insert exclusive affiliate program] for top-performing affiliates like you!
By surpassing your sales targets and improving your performance, you'll be able to earn fantastic rewards like [insert customised reward] through [affiliate program name].
When you succeed, we also succeed. So, we'll provide you with exclusive resources and promotional materials. These will give you the best opportunity to thrive. You can access them here: [Insert link].
Contact our affiliate support team through [insert contact details] if you have any questions.
Thank you for being a valuable member of our affiliate family. 
Best regards,
[Your name]

Affiliate marketing outreach templates for affiliate marketers

Let's explore some email templates that you, as an affiliate marketer, can use to engage customers, drive sales, and boost your revenue:

1. Reward Email Template 

A rewards email is ideal for customers who purchase through your affiliate link. This email typically includes a special offer to motivate these shoppers to buy from you again.

Here's a template you can use:

Subject line: Your Special Offer for Being a Loyal Customer
Hi [customer name]
You're an essential member of [company name], and you've helped our business grow. To show our appreciation, we'd like to offer you a special deal.
Enter [discount code] when you shop with us at checkout to use your coupon.
Thank you,
[Your name]

2. Holiday Email Template 

Holiday celebrations increase consumer spending on gifts, accessories, and other products. According to the National Retail Federation, holiday sales in the U.S. reached $936.3 billion in 2022. Leverage this festive spirit by offering discounts and deals to attract customers. This approach can enhance your sales and expand your affiliate marketing business.

With that in mind, here’s a template to entice customers during the holidays and boost your revenue:

Subject line: Get [X%] Off Your Purchase Today! 
Hi [first name]
It’s [insert holiday name], and it won't be okay if you don't celebrate it in style. That's why we've decided to give you [discount offer] today.
Visit our website to take advantage of this exciting offer. We've added some fantastic items since you last visited.
[Shop Now: Affiliate Link]
[Your name]

3. Abandoned Cart Email Template 

Abandoned carts result in lost commissions as customers leave your website without finalising their purchase. To address this, you can send abandoned cart emails to lure customers back to your store and motivate them to complete their purchases.

Here’s a template to encourage customers to finalise their purchase and help you earn that valuable commission:

Subject line: Don't Miss Out! Complete Your Purchase for [X%] Discount.
Hi [first name]
We understand that life can be hectic, and it's easy to lose track of your shopping cart — even if it contains fantastic items.
So we’ve saved your products and are still waiting for you. Your shopping cart contains:
[Title, Image, and Price]
Complete your purchase with [X%] off today.
[Link to checkout page]
Please contact us at [email address] if you have any questions.
We'd love to hear from you!
[Your name]

Key takeaways

Are you looking to stay connected with your customers and increase affiliate sales and revenue? Email is an excellent choice—it is arguably the best marketing channel available.


The templates we've discussed will enable you to reach customers efficiently without composing an entire email from scratch.