Blog / Affiliate marketing
PPI: An effective alternative to classic affiliate marketing
This article is updated regularly
Last update:
16 June 2025
Looking for a simple way to make money online? Pay-per-install affiliate programs pay you for every app installation through your link. No sales needed, just clicks. It’s a faster, easier way to start earning compared to traditional affiliate marketing. Discover how you can grow your earnings with MyLead today.
A Simpler Way to Earn Online: How Pay Per Install Works
Have you been exploring new ways to make money online, but traditional affiliate marketing feels overwhelming or slow to start? Let’s dive into a fresh approach to gaining attention—pay-per-install affiliate programs. These programs are an effective alternative to classic affiliate marketing, giving you the opportunity to earn money by driving app installs instead of focusing on product sales or sign-ups.
At its core, a pay per install affiliate program is a setup where you earn commissions for each successful app install generated through your unique link. This can feel much simpler and faster than the typical sales-based affiliate marketing model. But what makes it really stand out is the potential for volume: when you promote a popular app, especially in a global market, you can achieve impressive results without the need to push high-value products.
This model has opened up new avenues for many affiliate marketers, including those on MyLead. We’ve seen users from around the world leverage pay-per-install programs to diversify their income streams.
How Does PPI Compare to Traditional Affiliate Marketing?
Let’s compare the two models. In traditional affiliate marketing, you usually get paid a commission when someone makes a purchase. The problem? Conversions can take time, and there’s no guarantee of payment unless a sale is made. On the other hand, with pay-per-install affiliate programs, you earn money every time a user installs an app—no purchase required.

For example, promoting a free mobile game can result in hundreds of installs daily, translating into steady income through a pay-per-install affiliate program. This is why many affiliate marketers are adding PPI offers to their portfolios—it’s a simple way to diversify, increase volume, and minimize the need for users to make complex buying decisions.
Who Can Benefit from Pay-Install Programs?
You might wonder if pay-per-install programs are a good fit for your marketing style. They’re accessible to a wide range of users, from beginners to experienced affiliates.
- Do you have a website or blog with tech-savvy visitors?
- Do you run social media channels with an engaged audience?
- Are you active in online forums or groups that discuss mobile apps, games, or productivity tools?
If you answered yes to any of these, you can start promoting pay-per-install affiliate programs today. At MyLead, affiliates with modest followings achieve solid earnings by promoting relevant apps that match their audience’s interests.
The Power of Referrals in Pay-Per-Install Affiliate Programs
Here’s something that often gets overlooked: many pay-per-install affiliate programs with referrals offer additional income potential. That means you can earn from your own installs and a share of commissions from affiliates you refer to in the program.
For example, if you invite friends or fellow marketers to join a PPI platform, you may receive a percentage of their earnings—essentially multiplying your income streams. This creates a community-driven model where collaboration is rewarded.
At MyLead, we’ve seen this referral system help many users grow their earnings faster than expected. It’s a simple concept:
