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Decathlon

Decathlon is an international chain of sporting goods stores that has been designing, manufacturing and selling sports equipment and clothing under its own brands for decades.

Range: equipment and clothing for many disciplines, from running to water sports and winter sports.
Own brands: product lines dedicated to specific sports disciplines.
Who it's for: beginners taking up physical activity as well as advanced amateur athletes.
Sales: physical stores and an online store with broad product availability.