Lovemur is an online dating platform for adults, where members create profiles, browse other singles and start conversations that can lead to real-life meetings.
What it offers: a service built around meeting new people and getting to know them through online messaging.
For whom: adults looking for dating and casual contacts online.
Format: a web service with member sign-up, easy to use on desktop and mobile.
Focus: dating and social contact rather than a product catalogue or a store.