Affiliate revenue models

Model CPC

Cost per click

In the CPC (Cost Per Click) model, you earn every single time a user clicks the link or creative you promote — no purchase or sign-up required.

CPC (Cost Per Click) affiliate programs are one of the fastest ways to start monetizing your traffic. Instead of waiting for a lead or a sale, you get paid for the action that happens first — the click. Every visitor you send to an advertiser's landing page can turn into commission, which makes this model especially attractive if you run high-traffic websites, blogs, comparison portals or social media profiles.

The mechanics are simple and transparent. You place a tracked link, banner or widget in your content. When your audience clicks it and lands on the advertiser's page, the click is registered in your MyLead panel and your balance goes up. Because payment is tied to volume rather than conversion, CPC campaigns are predictable and easy to scale.

Here's why publishers choose the pay per click model:

• instant monetization: you earn from the very first click;
• easy to scale: performance grows directly with your traffic;
• works with any niche: every audience clicks;
• low commitment: a single click is the lowest-friction action there is.

Check it out