Mibro is a wearable-technology brand that sells smartwatches and fitness trackers directly to consumers, combining clean design with everyday activity and health tracking.
Range: smartwatches and fitness trackers in a wide choice of models.
Tracking: steps, workouts, sleep, heart rate and notifications right on the wrist.
What sets it apart: an affordable alternative to premium wearables, with long battery life and many sport modes.
How it sells: through its own online store and the brand's storefronts on large marketplaces.