PLUSH is a mobile phone service brand created by the Plus network as a prepaid-oriented offer for young people. It focuses on simple, flexible mobile connectivity that is easy to start and easy to use.
Offer: prepaid starter cards, subscription plans and mobile internet services.
Backed by: the Plus mobile network, so an established operator stands behind a lightweight brand.
For whom: young customers and anyone who wants straightforward mobile service.
How it sells: online, with the service ordered through the brand's website.