Black Friday 2025: How to Plan an Effective Affiliate Campaign Step by Step

In this article, you’ll learn:

• How to effectively plan your affiliate campaign for Black Friday 2025.

• What to focus on when choosing the best offers.

• How to create promotional content that truly converts.

• How to use MyLead’s tools to boost your performance.

• How to avoid the most common mistakes that lower conversions during Black Week.

• How to take advantage of MyLead’s November promotion, +15% to all your earnings and combine it with Black Friday campaigns to maximize your profits.

How to plan your affiliate campaign for Black Friday in advance?

One of the most common mistakes affiliates make is starting their campaigns too late. It’s important to remember that Black Friday 2025 is not just a single day, but an entire week of intense promotional activity and you need to be ready ahead of time.

Why does it matter?

Consumers are now beginning their hunt for the best deals weeks before Black Friday, and are releasing exclusively offers earlier than ever. This gives you more time to test creatives, optimize your funnels  and negotiate higher payouts or performance bonuses.

This year, MyLead gives you an extra reason to start early to start early with a +15% bonus on all earnings throughout November. It's great for both new affiliates and existing users who haven't generated profits recently. Simply activate your and every conversion will automatically earn more. Combining this special offer with Black Friday traffic is a guaranteed win.

If you’re wondering when to start, the answer is simple - plan at least one month in advance. This gives you enough time to select offers, run tests and fine-tune your campaigns. Spreading out these tasks helps you avoid last-minute stress and ensures your strategy is well thought out and truly effective.

How to choose the best affiliate campaigns for Black Friday?

Choosing the right offers is the key to success in any affiliate strategy. The products or services you promote must align with your audience’s interests. During Black Friday when the market is flooded with discounts, relevance is what determines whether your traffic brings profit or fails to convert.

Before selecting an offer, ask yourself a few important questions:

• Who is your target audience, and what are they interested in?
  
  

• How do your users behave, are they impulsive buyers or more comparison-driven?
  
  

• What motivates them most: price, brand, or social proof?
  
  

• Where does your traffic come from, and what’s its conversion potential?
  
  

At MyLead, you’ll find thousands of active campaigns, but not every one will be a perfect fit. Instead of guessing, focus on key performance indicators such as EPC (earnings per click), conversion rate, payout model, and current bonuses or incentives.

Inside the MyLead panel, you can filter campaigns by category, country, payout model, or approval rate, helping you quickly identify the most profitable offers. You can also reach out to our support team, our experienced Affiliate Managers will gladly help you choose the right campaigns for your traffic sources and audience.

Select 3–4 top-performing offers and keep 1–2 backup campaigns ready in case any traffic gets paused. After the first few days of Black Friday, run A/B tests to identify which offers deliver the highest EPC and ROI.

Also, keep in mind that throughout November, all your campaigns are more profitable thanks to the +15% bonus, so even smaller test campaigns can turn out surprisingly lucrative.

 If you don’t want to waste time browsing through hundreds of offers, our AffTeam has already prepared a curated list of the best Black Friday campaigns for you:

Sephora

Commission: 15.00% | Type: CPS

Ryłko 

Commission: 5.25 - 10.50% | Type: CPS

Giacamo Conti

Commission: 3.75% | Type: CPS

Your Suprise

Commission: 3.00% | Type: CPS

Vision expres

Commission: 4.50% | Type: CPS

MegaKoszulki

Commission: 5.25% | Type: CPS

TaniaKsiążka

Commission: 3.37% | Type: CPS

SMYK

Commission: 2.25 - 3% | Type: CPS

Modivo

Commission: 2.66 - 5.74% | Type: CPS

Hebe

Commission: 4.20% | Type: CPS

Komputronik 

Commission: 1.13% | Type: CPS

eObuwie

Commission: 1.50 - 3.75% | Type: CPS

How to create content that really sells during Black Week

During Black Friday, your main goal should be to call emotions and create a sense of urgency to make users feel like they simply can't miss the opportunity. That's why your content must effectively trigger emotions and turn them into immediate action. Keep your messaging simple and direct

Effective communication means clarity and precision. Instead of writing “Check the offer”, say “Grab -50% only today!”It's more direct, emotional and action-driven.

Also, use the scarcity principle - when something is limited in time or quantity, it instantly becomes more desirable.

That's why adding messages like “Only until midnight!”, “Last pieces on sale!”, or “Offer available hours only!” works incredibly well.

Use multiple communication channels:

• Social Media – short videos, reels, and stories reminding users about your deals.

• Blog – publish roundups of the best offers or product reviews.

• Newsletter – send 2–3 emails per week with discounts and promo codes (but avoid spamming).

Finally, make sure your CTA is always visible and every piece of content is linked to a specific offer.

This ensures your promotions are clear, persuasive and conversion-driven.

Which MyLead tools can help you during Black Friday Campaigns?

During Black Friday 2025, you should take full advantage of the tools available in MyLead, they’ll help you automate your campaigns and boost your revenue.

• MyLead Smartlink - an intelligent link that automatically matches the best offer for each user. Perfect if your traffic comes from multiple sources or different GEOs.

• Deeplink - directs the user straight to a specific product or landing page.

• Postback API - allows you to track statistics in real time, so you can instantly see what's working best and react quickly.

• A/B Testing - helps you identify which reatives, CTAs or offers deliver the highest ROI.

  
  

Inside the MyLead dashboard, you’ll also find ready-to-use promotional materials, so you can start your campaigns right away.

Summary

Black Friday is the time when affiliate marketing moves into high gear.

Competition is fierce but with proper preparation, you can achieve truly impressive results.

Remember these four key steps:

1. Plan your campaign ahead of time.

2. Choose the right offers.

3. Create persuasive, high-converting content.

4. Use MyLead’s tools to maximize your conversions.

   
   

Log in to your MyLead panel and start preparing for Black Friday 2025 today.

The earlier you start, the more you’ll gain, both from shopping traffic and from the November +15% earnings boost.

FAQ - Frequently asked questions about Black Friday affiliate campaigns

1. When is the best time to start planning your Black Friday campaign ?

At least one month in advance. This gives you enough time for testing, optimizing your content, and negotiating better payout rates.

1. Which campaigns are best to promote during Black Friday

Those that match your target audience. The best-performing categories usually include electronics, fashion, beauty, gaming, subscriptions, and e-commerce.

1. Will Smartlink work well during Black Friday?

Absolutely! Smartlink automatically selects the best offers for each user, which can increase conversions by several percentage points.

1. How many offers should I promote at the same time?

Usually 3–4 main campaigns and 1–2 backup options. Promoting too many offers at once can dilute your traffic and make optimization harder.

1. What kind of content works best during this period?

Simple, direct, and emotional messaging performs best. Add time limits, strong CTAs, and show real benefits to your audience.

1. Can I use ready-made promotional materials from MyLead?

Of course! The MyLead panel includes banners, visuals, and ad creatives you can easily adapt to your own channels.

1. What should I do if my campaign isn't delivering results?

Test different variations of your messages - even small text changes can significantly improve performance.

1. When can I take advantage of the +15% MyLead promotion?

The +15% bonus on all earnings is available throughout November and applies to both new affiliates and active users who haven’t generated earnings recently.

Simply launch any campaign during this period, and all your commissions will automatically be increased by 15%.