Black Friday 2024 is fast approaching, and that means one thing – it’s time to ready your marketing tools for a true customer surge! This day is a key date for online retailers aiming to profit via the CPS (Cost Per Sale) model. If you’re wondering what to buy on Black Friday 2024, which product categories are worth the investment, and how to prepare the best promotional strategy, you’re in the right place. But it’s not just about any promotion – the key is standing out from the crowd, using trends, and planning strategically. We’ll cover everything here – from best Black Friday 2024 deals to the latest affiliate trends for 2024.

What to buy on Black Friday 2024? Best product categories

Let’s get specific – Black Friday 2024 is a paradise for deal hunters looking for discounts on electronics, clothing, and tech gadgets. Every year, we see a familiar pattern: laptops, smartphones, and TVs are among the most popular choices. However, this year, it’s also worth paying attention to new categories – like sports equipment, eco-friendly fashion, and smart home gadgets. People love the latest tech, and Black Friday 2024 is the perfect time to score the newest models at attractive prices. Many shoppers are also on the lookout for holiday gifts, so besides these popular categories, consider focusing on online stores offering a variety of verticals, such as kids' toys, cosmetics, and home products.

Best Black Friday deals 2024

While electronics remain king of the sales, it’s also important to consider the trend toward eco-friendliness and sustainable fashion. In 2024, consumers are paying more attention to the brands and products they choose – mindful shopping is on the rise. Expect that clothing and accessories made from recycled or biodegradable materials will be highly sought after. This season, we already know that burgundy, olive green, and navy blue will be trending in the fall-winter collections, so it’s a good idea to highlight these colors in fashion campaigns. For men’s fashion, chino pants and minimalist sneakers might be absolute hits.

Temu | E-commerce

Rate: 7.50% | Type: CPS | Conversion type: Sale | Countries: Many

Yves Rocher | Health and Beauty

Rate: 1.05% - 2.45% | Type: CPS | Conversion type: Sale | Countries: DE

Huawei | Electronics

Rate: 2.10% | Type: CPS | Conversion type: Sale | Countries: DE, AT, CH

Reebok | Fashion

Rate: 5.25% | Type: CPS | Conversion type: Sale | Countries: FR

Desigual | Fashion

Rate: 5.78% | Type: CPS | Conversion type: Sale | Countries: IT

H&M | Fashion

Rate: 3.00% - 12.00% | Type: CPS | Conversion type: Sale | Countries: EG, SA, KW, AE

Lenovo | Electronics

Rate: 3.00% | Type: CPS | Conversion type: Sale | Countries: AT

Nike | Fashion

Rate: 0.53% | Type: CPS | Conversion type: Sale | Countries: PH, MY, SG, TH, TW

Benetton | Fashion

Rate: 5.60% | Type: CPS | Conversion type: Sale | Countries: FR

Bershka | Fashion

Rate: 1.73% - 3.75% | Type: CPS | Conversion type: Sale | Countries: FR

Remember to personalize offers

There’s no denying that content and offer personalization have taken over the e-commerce market in 2024. With the user data you collect, you can now target your audience more effectively. What does this mean? Simply put – if you know your customer buys electronics, offer them discounts on accessories for that gear. On Black Friday 2024, promotions must be as precise as possible – there’s no room for random campaigns. Take some time to check out top brands and verify which promo codes they’re offering to customers. When creating graphics and content, focus on the discounts companies are providing.

Affiliate trends, or how to promote offers for Black Friday 2024?

Affiliate strategies in 2024 are packed with innovations, and proper preparation is key to success. Here are a few trends dominating this year that are sure to help you with Black Friday 2024 promotions.

Online ads

When it comes to Black Friday, online ads are truly a “must-do” – a well-thought-out campaign can greatly increase the visibility of your offer and help you stand out from the competition. Start by selecting the right channels. For example, with Facebook Ads, you can run campaigns on a large scale with precise targeting. A crucial step here is defining your target group in terms of age, gender, or interests, which helps reach the people most likely to buy. For instance, you could target a promo code offer to women aged 18-25 who are interested in fashion or cosmetics.

Another option could be an ad network like RichAds (check the codes section for a discount on your first deposit), which works well for promoting CPS offers. These networks offer various formats – from banners to native ads – allowing for even better creative customization. It’s worth experimenting with these channels to find the format that grabs attention and drives action.

Multichannel

More and more publishers are choosing to promote CPS products through multiple platforms simultaneously. What does this mean for you? Promoting offers not only on blogs and websites but also on Instagram, TikTok, or mobile apps. The key element is message consistency – across social media platforms and traditional websites alike.

Video campaigns

Did you know that from 2018 to 2023, around 82% of all internet traffic was generated by video content? Plus, 83% of marketers say videos help them generate leads. Do these numbers lie? Video campaigns are a fantastic opportunity to promote offers through short clips, reviews, or product unboxings on YouTube or TikTok. Use Black Friday 2024 to create unique video campaigns that stand out in the sea of standard offers.

Mobile and dynamic ads

In 2024, smartphones dominated the e-commerce world. Most online transactions happen on devices like phones or tablets, so make sure to optimize for mobile versions, focus on app-targeted campaigns, and use responsive content. Additionally, ad networks often provide formats optimized for mobile devices, further increasing campaign effectiveness. Experiment with dynamic ads too – these adjust to users’ interests, engaging them more by displaying products that genuinely interest them.

Artificial intelligence

AI is gaining traction in affiliate marketing, not only for data analysis but also in creating promotional materials. With AI, you can prepare content more easily that truly resonates with your audience. In 2024, consider implementing a few AI-based solutions. They can make a big difference during the Black Friday rush.

Social media and niche groups

Social media isn’t limited to Instagram and TikTok – be sure to consider niche groups, for example, on Facebook. Shopping groups or groups focused on specific interests (e.g., tech, fashion, cosmetics) can be a great place to promote affiliate offers. Sharing attractive promo codes or exclusive offers can attract potential customers who are hunting for the best Black Friday deals.

Discount codes for Black Friday 2024 for publishers

For this year's Black Friday promotions, MyLead, in collaboration with its partners, has prepared special discount codes that can support your affiliate efforts. Use them to gain additional benefits and boost the effectiveness of your promotions.

1. RichAds – new users can get a 7% discount on their first deposit, an excellent opportunity to kick off ad campaigns effectively on this platform. The promo code is MyLead666 (valid until the end of December 2024).

2. Binom - publishers can take advantage of one month of free access and a 40% discount for the next month using the code MYLEADBF. This tool allows for more precise campaign analysis, especially helpful during the busy Black Friday period.

3. LamancheX - users can benefit from reduced fees thanks to a special promo code. The code MYFRIDAY provides a 1% commission discount throughout November 2024, giving an added advantage during the intense Black Friday season. This is an excellent chance to optimize payment spending in affiliate campaigns.

4. AdsBridge  – especially for Black Friday, AdsBridge offers a 40% discount on all annual plans. Additionally, new users can receive a 15% bonus on their first payment, while existing customers enjoy a 35% discount on payments for three months. To take advantage of this offer, simply contact the AdsBridge support manager and provide the code BlackAdsBridge24.

5. EZMob – new users can benefit from a double bonus: with an initial deposit of $150, they receive an additional $50, and on their second deposit of $250, they gain another $50 bonus. To unlock this offer, just use the promo code EZBLACK24.

Conclusion

Black Friday 2024 is not only a great shopping opportunity, but also a great chance to increase CPS affiliate profits. It is worth taking advantage of the upcoming trends - the best Black Friday 2024 deals, campaign personalization and user experience optimization can prove to be crucial in the battle for customers.

Remember that effective promotion is not only about the offer, but also the way it is presented. If you want to stand out in the crowd, use the latest technologies, analyze user behavior and operate on multiple channels simultaneously.

Don't forget to check out our best affiliate programs and offers for Black Friday 2024. We wish you a successful promotion!