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Blog / Affiliate marketing

AI Trends 2025: Skim the Cream Off Telegram in Affiliate Marketing

jagodazielinska

10 February 2026
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Why Telegram is the traffic channel that should be used more often

Telegram sits in a strange place in digital marketing.
It's one of the largest communication hubs we have, and yet the number of affiliates actively buying Telegram traffic is microscopic. While everyone is busy scaling or burning budgets on Meta, Google and TikTok, Telegram has quietly become a high-engagement performance ecosystem with almost zero ad fatigue.

And that is exactly why early adopters are scaling now… before the market becomes loud.

1. Why Telegram has become a high-value affiliate marketplace

Most social platforms fall into one behavioural bucket:

Top Dating Offers


Telegram users don’t just consume: they interact.
They join channels, click buttons, subscribe to bots, and take actions at a much higher rate than on standard socials. Combined with 1+ billion active accounts and almost no advertising saturation, Telegram is currently one of the few channels where ads still feel new.

2. What makes Telegram so attractive to affiliates

1. No over-crowded ad environment

People are not burned out like they are on Meta, TikTok or Google.

2. Flexible rules -> bold angles allowed

Marketing language, visuals, guarantees and urgency play can be more aggressive.

3. No ID verification, no restrictive compliance

Great for fast testing and scaling across multiple GEOs.

4. Global traction

CIS & India lead adoption -  but Europe, LATAM, Africa and Asia grow sharply.

5. Multi-format execution


6. You can run traffic through many channels such as: bots and funnels; paid placements in channels; telegram Ads (if you have official platform)

Times when Facebook was on top is long over - now its time for Telegram. Use it wisely.

3. Three scalable execution models for publishers

Telegram Funnels


A)  Telegram funnels instead of traditional Landing Pages

Traffic from Meta, YouTube, push or SEO can be redirected into a Telegram bot or channel, where the conversion process happens inside the platform instead of on a website.

Flow example:

Ad click - joins Telegram bot
Bot introduces offer - pushes CTA
If user converts - triggers LTV messages & upsell flow
If user hesitates - automated nudges continue

Graphic


B) Buying placements inside Telegram channels

This is a media-buying play, similar to native ads - with better control.

How pros evaluate channels now:


Graphic

If managing placements feels heavy, agencies handle it end-to-end (10-15% fee).
Trade-off: convenience vs. margin retention.

C) Running campaigns via Telegram Ads (official platform)

Telegram’s own ad system is still under-used and under-priced.

Key features 0 reworded for uniqueness:

  • GEO + channel-interest targeting

  • Frequency capping per user (acts like built-in retargeting)

  • CPM bidding with flexible daily spend

  • Post-launch analytics: CTR, CPC, CPM, CPS, joins, views

In CIS GEOs you can already send traffic straight to offer pages, in most other regions - Telegram channel or bot promotion first.

4. Creative rules that move Telegram traffic

To avoid similarity:

Top Performing Angle Types


Top performing angle types:

Benefit promise
- Curiosity or unexpected hook
- Free trial / reward / instant win
- Scarcity or urgency

The tone is closer to direct-response email than Meta ads - fast, emotional, blunt.

5. Why the window won’t stay open forever

Graphic


Right now, Telegram is cheap, forgiving, and scalable.
Three things that never coexist for long.

Affiliates who move first → get volume and CTR.
Affiliates who move late → get competition and rising CPM.

6. Worth to remember

  • Telegram behaves like performance + CRM + email list + content feed in one tool

  • The biggest vertical wins are in CIS, India, but global scale is emerging

  • Bots unlock retention economics & second-deposit uplift

  • Official Telegram Ads = simple setup + useful analytics

  • The early phase is right now, not next year

If Meta is a crowded highway, Telegram is a freshly paved runway.
The question is who takes off first.




Have any questions? Feel free to reach us through our channels.