Black Friday 2025: Forecasts That Will Transform Affiliate Marketing This Season

What You'll Learn From This Article:

✅ Which affiliate industries and niches will be most profitable during Black Friday 2025

✅ How AI and automation can save you dozens of hours of work

✅ Why micro-influencers and mobile channels are a must-have in your strategy

✅ What mistakes affiliate publishers make and how to avoid them

Black Friday 2025 isn't just another sales day. It's one of the most important events in every affiliate publisher's calendar – a moment when monthly revenues can increase by hundreds of percent. However, success requires more than just dropping a few affiliate links on social media in the last week of November.

This year, changes in consumer behavior, the development of artificial intelligence, and the dominance of mobile devices are completely transforming the rules of the game. Publishers who understand these trends and prepare early enough can gain a huge competitive advantage. Those who stick with old methods risk their campaigns going unnoticed in a sea of promotions.

We've prepared a comprehensive guide for you based on the latest market forecasts and industry trends. You'll learn how to plan and execute an effective Black Friday campaign that delivers real results. Whether you're an experienced publisher or just starting your affiliate journey – this article will help you maximize the potential of the upcoming season.

1. The Most Promising Affiliate Industries and Niches for Black Friday 2025

Black Friday 2025 won’t be equal for all product categories. Market forecasts point to clear leaders who will dominate the sales season.

Electronics e-commerce is expected to see a surge, with tech deals becoming especially popular during Black Friday 2025 as consumers look for the best prices on gadgets, gaming consoles, and accessories.

Shoppers are highly motivated by the opportunity to find discounts on a wide range of products, from video games to home appliances.

MyLead’s CPS offers will include exclusive deals available during retailer's sale events, giving affiliates a chance to promote some of the best offers of the season.

E-commerce and CPS – The King of Black Friday

Cost Per Sale (CPS) remains the undisputed leader among commission models during Black Friday. Why? Consumers during this period are already decided on purchasing – your role is to direct them to the right offer at the right moment.

In MyLead, you’ll find hundreds of CPS offers from these categories, but that’s not all. Particular attention should be paid to:

Cosmetics and beauty – a category growing stronger year after year. Over 12% YoY growth shows that consumers willingly invest in skincare products during sales. Importantly, this category converts well on both desktop and mobile.

Dating and Adult – niches often overlooked in Black Friday guides, yet completely unjustifiably. These categories have stable traffic year-round, but during holidays and Black Friday, we observe increased user activity. People have more time, are in good moods, and premium subscription promotions convert effectively.

Nutra and supplements – early winter is a natural time for interest in supplementation and health-supporting products. Consumers plan New Year’s resolutions as early as November, and attractive Black Friday discounts are an excellent purchase impulse.

Why is CPS the Best Bet for Black Friday?

The Cost Per Sale model perfectly responds to shopping psychology during this period. More than half of consumers begin researching products before Black Friday, highlighting the importance of early preparation for publishers. Consumers are already mentally prepared for spending – they’re just looking for the best deal. As an affiliate publisher, you don’t need to convince them to buy from scratch, you just need to:

✓ Show them the best offer in their category of interest ✓ Provide additional value (comparison, discount code, exclusive bonus) ✓ Create a sense of urgency (time-limited promotion)

How to Choose the Right Offers in MyLead?

Don’t make the mistake of promoting 50 different products hoping “something will stick.” Instead:

Analyze your niche – if you run a tech blog, focus on electronics and gadgets. If your community is young women interested in beauty, go for cosmetics and fashion.

Check EPC and conversion rate – in the MyLead panel, you have access to statistics for individual offers. Look for campaigns with high EPC (Earnings Per Click) and good CR (Conversion Rate). These are your compasses showing which offers really convert.

Prioritize offers with flexible payment options – offers that provide flexible payment options, such as Buy Now, Pay Later (BNPL) or installment plans, can make higher-priced items more attractive and attainable for consumers, increasing your conversion rates.

Contact your Affiliate Manager – this is the most frequently overlooked yet most important step. Our experienced Affiliate Managers know the market, know which offers will be “hot” during Black Friday, and can recommend campaigns perfectly matched to your profile. Moreover, if you’re missing a specific offer – we can add it for you.

2. Changes in Consumer Behavior: What You Need to Know in 2025

The way people shop during Black Friday changes year by year. Consumer behavior shifts towards digital platforms, especially social media and short-form content, are significantly influencing affiliate marketing strategies and driving increased investment in this channel. 2025 brings three key trends that directly impact your strategy as an affiliate publisher.

Shortening Customer Journey – Shorter Purchase Paths

2025 consumers don’t have patience for long, complicated purchase processes. The era of “go through 5 pages to see the price” is becoming obsolete. Today’s buyer expects:

Immediate gratification – from clicking your link to finalizing the purchase, it should take a maximum of 2-3 clicks. Each additional step is a 20-30% drop in conversion.

Transparency – price, delivery terms, and availability must be visible immediately. Hidden costs are the fastest way to cart abandonment.

Mobile fluidity – more on this in a moment, but simply put: if your landing page requires zooming on a phone, you’ve already lost.

What does this mean for you as a publisher?

Instead of directing traffic to the general store homepage, use deep links leading directly to the product card. In MyLead, you can generate such links for most offers – you save the user time and dramatically improve conversion. Additionally, always use tracking links with your deep links to ensure accurate attribution of sales and to monitor affiliate performance for each campaign or product.

Creating a landing page? Go for simplicity: header with benefit + main product features + CTA + affiliate link. Zero distractions, zero “about us,” zero unnecessary sections.

Early Bird Shopping – Shopping Before Black Friday

This is where we have a revolution. 63% of consumers plan to start shopping before Black Friday – some as early as October. These aren’t people looking for inspiration. These are concrete buyers with prepared wish lists, waiting for the first promotions.

Moreover, many stores start “leaking” Black Friday offers as early as early November or introduce the concept of “Black November” – an entire month of micro-sales and teasers.

Strategy for publishers:

Don’t wait until the last week of November. Your communication should start much earlier:

October – publish content like “What I’m hunting for this Black Friday,” “How to prepare for the sale,” “My BF 2025 wish list.” This builds anticipation and positions you as an expert.

Early November – start building a “Black Friday VIP” list. Ask your community directly: “I’m preparing a list of the best Black Friday deals. Do you want me to send you notifications about the best deals? Sign up here.” People who sign up expect more frequent communication – they won’t treat your emails as spam.

Mid-November – start “warming up” by publishing teasers, countdowns, small “leaks” of offers that will be available.

Black Week – full execution, which we’ll detail in the action plan section. Remember, many of the best deals go live on Friday morning, so it’s crucial for affiliates to be ready and alert to capture early shoppers.

Growth in Mobile Shopping – Mobile-First is No Longer Optional

If you haven’t adapted your strategy to mobile yet, Black Friday 2025 will brutally make you aware of it. The numbers don’t lie:

69% of all Black Friday 2024 purchases were made on mobile devices. Forecasts for 2025? 73%. This isn’t a trend – it’s dominance.

The peak of mobile shopping falls on Thanksgiving Day – 59% of all transactions. People browse offers from the couch, in bed, in store queues. The smartphone is their main shopping tool. More and more consumers prefer to shop online for Black Friday deals, taking advantage of the convenience and exclusive online discounts available directly from their mobile devices.

What you must do:

Test everything on a real mobile device – don’t rely on “mobile view” in a desktop browser. Take your phone and click through the entire path from your post/email through the landing page to the store. Are buttons easy to tap? Is text readable without zooming? Does the page load quickly?

Use mobile-first language in communication – instead of “click here” write “tap here.” These are small details that show you understand your user.

Optimize images and loading speed – on mobile, every second of delay is a 7% drop in conversion. Compress graphics (TinyPNG), enable cache, make sure your hosting/landing page can handle the traffic.

Priority for vertical content – if you’re creating video materials (Instagram Stories, TikTok, Reels), remember that people hold their phones vertically. The 9:16 format is standard, not an exception.

The combination of these three trends – short purchase paths, earlier start, and mobile dominance – defines Black Friday 2025. Publishers who understand and implement them will have a huge advantage over competition operating according to old patterns.

3. AI and Automation: How to Save Dozens of Hours of Work

Black Friday is a marathon, not a sprint. Over several weeks, you need to create dozens, if not hundreds of content variants, monitor campaigns, test creatives, and react in real-time. Without proper tools, this is a recipe for burnout. The rise of AI-driven analytics and AI-driven automation in affiliate marketing is transforming how publishers track, personalize, and optimize their campaigns, making these technologies essential for staying competitive.

That’s exactly why 2025 is the year when affiliate publishers who don’t use AI fall behind. It’s not about replacing humans with machines – it’s about using artificial intelligence to automate monotonous tasks so you can focus on strategy and relationships. AI-powered tools are now critical for optimizing affiliate campaigns, enhancing data analysis, personalization, and automation to drive better results.

Research and Analysis: Save Hours of Reading

Monotonous task: Reading 10 competitor articles about “Best laptops for Black Friday,” noting common trends, identifying gaps in their strategy.

How AI helps:

Quick summary: Instead of reading everything yourself, use tools like Perplexity AI or ChatGPT with a web browsing function. Example prompt:

“Summarize main affiliate strategies and recommended products for Black Friday 2024 based on these 10 links. What are common trends and what gaps can I exploit?”

In 5 minutes, you get a complete analysis that would manually take you an hour. AI can also enhance tracking accuracy for affiliate campaigns, ensuring that sales are attributed correctly and performance metrics are reliable.

Sentiment analysis: Instead of manually browsing hundreds of comments and tweets about Black Friday, let AI monitor key phrases on social media. Ask: “What’s the sentiment toward Black Friday 2024 in the US? What are people looking for, what are they complaining about?”

You’ll learn that, for example, users complain about delivery costs (so you can promote offers with free shipping) or that they’re looking for specific product categories (which helps in choosing offers from MyLead).

Content Creation: Scale Without Burnout

This is where AI really shines. It’s not about AI writing one post for you. It’s about generating 50 variants in 5 minutes.

Monotonous task: Writing 50 different social media posts (Facebook, Instagram, X) for 10 different Black Friday offers.

How AI helps – batch generation:

1. Create one “master prompt” containing:

• Your persona/tone of voice

• Target audience

• List of 5 offers (with links and main benefit)

2. Ask AI:

“Generate 5 Facebook post variants and 5 for Instagram (shorter, with emojis) for each of these 5 offers. Use benefit language and add strong CTA.”

3. You receive 50 ready drafts in 3 minutes.

AI can also be used to generate personalized email marketing campaigns for Black Friday, allowing you to engage your audience with targeted messages as part of your overall content strategy.

CRITICAL: These drafts are your starting point, not the final product. Always:

• Read and modify them, adding your unique voice

• Manually insert affiliate links and discount codes

• Check facts (prices, expiration dates) – AI can hallucinate

Monotonous task: Writing product/offer descriptions for newsletter or landing page.

How AI helps – rewriting “from scratch”:

You paste a dry, technical description from the store:

“XYZ laptop, 16GB RAM, 512GB SSD, Intel i7 processor”

Ask AI:

“Rewrite this product description in the AIDA model (Attention, Interest, Desire, Action). Focus on benefits for a student looking for Black Friday savings. Add 3-5 bullet points with key advantages and strong CTA.”

You get an emotional, persuasive text ready to publish.

Monotonous task: Creating graphics (e.g., post banners).

How AI helps:

Quick variants in Canva: Design one banner, then click “Resize” and AI automatically adapts it to 10 different formats (Instagram Story, blog banner, FB post) in a second.

Unique elements: Use DALL-E 3 (in ChatGPT) or Midjourney to generate a unique background or graphic for your BF campaign. Example prompt:

“Modern, minimalist Black Friday graphic in black and gold colors, with online shopping elements, horizontal format 1200x628px”

Instead of hours in Photoshop, you have a unique graphic in 30 seconds.

Campaign Optimization: AI as Your Analyst

Monotonous task: Coming up with 10 different headlines for A/B tests for ads or emails.

How AI helps – brainstorming:

Give AI your best headline:

“My current email subject is: ‘Huge price cuts on Black Friday!’”

Ask:

“Give me 10 alternative versions: 3 focused on urgency (scarcity), 3 on benefits (e.g., ‘Don’t miss 50% off…’), 2 in question form, and 2 using emojis.”

In 10 seconds, you have a ready A/B testing plan.

Monotonous task: “Manual” browsing of Google Analytics or MyLead panel looking for insights.

How AI helps – CSV data analysis:

1. Export a report from MyLead (e.g., conversions by traffic source and offer).

2. Upload CSV to ChatGPT (Advanced Data Analysis) or Claude.

3. Ask:

“What’s anomalous in this data? Which traffic source has a disproportionately high or low conversion rate? Identify ‘low-hanging fruit’ for optimization.”

AI analyzes thousands of rows in seconds and shows you specifically where to spend less money and where to invest more. It can also help optimize ad spend by identifying which campaigns deliver the best return on ad spend (ROAS), ensuring your advertising budget is used more efficiently.

Audience Service: First Contact Filters

Monotonous task: Answering 50 identical comments under posts: "Until when promo?", "Where's the link?", "What's the price?".

How AI helps:

FAQ chatbots: Configure a simple bot (e.g., ManyChat on Facebook, Tidio on website) powered by a knowledge base. The bot immediately answers 80% of repetitive questions before you even see them.

This is especially important in dating/adult niches, where the number of offer detail inquiries can be overwhelming.

Time Management: AI as Your Planning Assistant

Monotonous task: Creating a publication schedule from scratch for Black Week (Mon-Sun, 3-5 posts daily).

How AI helps – plan generation:

"I'm an affiliate publisher promoting electronics. Create a detailed publication calendar for me for 'Black Week' (Monday before BF to Cyber Monday). Include tension building, day '0' (BF), weekend, and 'last chance' (CM). Propose content types for each day (e.g., 'gift guide', 'top 5 deals', 'live Q&A')."

You get a ready, detailed plan that you just adapt to your offers.

Which Tools to Choose Specifically?

You don't need 20 tools. You need 3-4 that create a coherent system:

Operations brain (text and analysis):

• ChatGPT-4o – most universal. Best for quick variant generation, CSV data analysis, code writing, DALL-E 3 integration for graphics.

• Claude 3.5 Sonnet – best for long, "human" texts. If you're writing a 1500+ word blog article or very persuasive newsletter, Claude sounds more natural.

Graphics:

• Canva (with AI "Magic Studio" package) – not just for design. "Magic Write" (text writing), "Magic Switch" (format changes with one click), and "Magic Media" (AI image generation) functions are a powerful combination.

• Midjourney – if you want absolutely unique and artistic graphics (e.g., branded backgrounds). Requires learning (Discord).

Automation glue (connecting everything):

• Make.com (formerly Integromat) / Zapier – this is where the magic happens.

Practical automation example:

Scenario in Make.com:

1. Check competitor blog RSS feeds every hour.

2. If a new post appears → send its content to ChatGPT (API).

3. Ask AI to summarize the post and analyze promoted products.

4. Send this summary to me on Slack/Telegram.

Result: You have competitor monitoring on steroids, without lifting a finger.

Research (network analysis):

Perplexity AI – you ask a question, it searches the network and gives you a summary with sources. Ideal for trends and forecasts.

My Observations: What Helps Most in Practice?

Not "writing," but "variating": The biggest win isn't AI writing one post. It's AI writing 50 variants of that post in 5 minutes – different CTAs, different target groups, different headlines. This allows for massive A/B testing impossible manually.

"Master Prompt" is 80% of success: The difference between poor and excellent AI results lies in the quality of the instruction (prompt). A publisher who spends 20 minutes creating an ideal "master prompt" (with persona, examples, "forbidden words" list, tone of voice) will produce content 10x better than one who writes "write me a post about laptops."

AI as "tutor," not "author": The best don't commission AI to write everything from scratch. They write a quick, "ugly" draft (5 minutes), paste it into AI and ask: "Improve this. Shorten by half. Add more persuasion. Simplify language. Make it a bullet list." AI is an amazing editor that never gets tired.

Trap: Facts and "hallucinations": AI can still make things up (especially prices, dates, technical parameters). Never trust AI with hard offer data. Use it for generating creative wrapper (description, post), but data (price, discount code, expiration date) always insert manually, verifying them in MyLead.

Black Friday without AI is like trying to win a Formula 1 race on a bicycle. Technically possible, but why do it to yourself? Use available tools, save dozens of hours, and focus on what really matters – strategy and audience relationships.

4. Micro-Influencers and Mobile Channels: Non-Obvious Sources of Success

When most affiliate publishers think about Black Friday, they imagine massive advertising campaigns, large budgets, and collaboration with top influencers. However, influencer partnerships with micro-influencers are becoming increasingly important in affiliate marketing, as they drive authentic engagement and boost affiliate sales through social media collaborations. Meanwhile, data shows something completely different: in 2025, micro-influencers and mobile communication channels generate 60% higher conversion rates than traditional promotion methods.

Why Do Micro-Influencers Beat Mega-Stars?

A micro-influencer is a creator with a base of 1,000 - 100,000 followers. At first glance, it seems the reach is too small to compete with an influencer having millions of followers. However, reality is different:

Authenticity and trust – a micro-influencer's community knows them personally. It's not an anonymous mass, it's specific people who interact, comment, trust recommendations. When a micro-influencer recommends a product, it's not perceived as a "paid ad," but as a sincere recommendation from a friend.

Higher engagement rate – while a mega-influencer with 1M followers might have 1-2% engagement (10-20k interactions), a micro-influencer with 10k followers often achieves 5-8% (500-800 interactions). That's five times more real, engaged people per publication.

Low cooperation costs – many micro-influencers work on an affiliate model (commission from sales) or in exchange for free products. You don't have to pay thousands upfront for one post.

Niche expertise – micro-influencers often specialize in very specific areas: natural cosmetics, gaming, healthy diet, smart home technology. Their community is your ideal target group.

How to Collaborate With Micro-Influencers During Black Friday?

Hybrid model: Instead of paying upfront, propose a “small fee + commission from sales.” E.g., $50 per post + 10% commission from each transaction with their link. This motivates the micro-influencer to create truly convincing content. A well-structured affiliate program can facilitate successful influencer collaborations by providing clear commission structures, analytics, and partnership benefits.

Give them creative freedom: Don’t send a ready script. Micro-influencers know what appeals to their community. Give them the product, discount code, and let them create authentic content in their style.

Long-term cooperation: Instead of a one-time Black Friday post, propose a series of materials: teaser in early November, main post on Black Friday, follow-up on Cyber Monday. This builds trust and effectiveness.

Find the right creators: Look for micro-influencers in your niche on Instagram, TikTok, YouTube. Check their engagement rate (comments, likes), not just follower count. You can also use platforms like Modash for searching.

Mobile Channels: Where Your Community Is

We've already mentioned that 73% of Black Friday 2025 purchases will be made on smartphones. But there's more: consumers spend 88% of mobile time in apps, not browsers.

What does this mean? That your strategy can't be based only on "traditional" channels like Facebook feed or email. You must be where people actually spend time on their phones:

WhatsApp and Telegram – direct, personal communication. Build a "Black Friday VIP" group on WhatsApp where you'll send exclusive deals in real-time. Open rate? 90%+. Compare this to email (20-25%) and you see the difference.

Instagram Stories and Reels – vertical format, fast, engaging. Ideal for showing products in action, "unboxing," quick offer comparisons. Most importantly: Stories have "swipe up" function (or link click), which leads directly to your affiliate link.

TikTok Shop – game changer 2025. This isn't just a video platform, it's a full-fledged store where users can buy products without leaving the app. As an affiliate publisher, you can create shoppable content – users watch your video, tap on product, buy. All in 10 seconds.

SMS Marketing – don't dismiss it yet. SMS has 98% open rate and 90% of messages are read within 3 minutes. During Black Friday, when a user's inbox is packed, a short SMS with your best deal can be a bullseye. Just remember about GDPR consents.

Practical Example: Mobile Campaign from A to Z

Let's say you're promoting a cosmetics Black Friday offer from MyLead (CPS, 15% commission):

Week before BF:

• Publish Instagram Reel: "5 cosmetics I'll buy on Black Friday" (show products, don't give links yet – build curiosity).

• Create WhatsApp group "Beauty Deals BF 2025" and encourage joining in Instagram bio.

Black Friday, 8:00 AM:

• Send message to WhatsApp group: "START! Link to 50% off these cosmetics just active, click here: [affiliate link]. Promotion ends at midnight!"

• Publish Instagram Story with countdown timer and affiliate link.

• Send SMS to people on your list (who consented): "Hi! Those cosmetics I talked about – now -50%. Link: [short link]. Until midnight!"

Result: Your audience gets information in channels they check most often (WhatsApp, IG, SMS), in mobile format, with direct link. They don't have to jump through 5 pages, don't have to search for discount code. Tap → Buy → Done.

Dating/Adult and Micro-Influencers: Underestimated Combination

In dating and adult niches, traditional advertising is difficult (Facebook Ads, Google Ads restrictions). Here micro-influencers can be your secret weapon.

Find adult content creators on platforms like OnlyFans, Fansly, or Twitter/X (where rules are more liberal). Many of them have engaged communities and gladly cooperate on an affiliate model, promoting dating platforms or premium services.

Key rule: Authenticity and compliance. Make sure all promotions comply with age requirements (18+), platform rules, and law. In MyLead, our Affiliate Managers will help you find and promote offers in compliance.

Black Friday 2025 is the year of micro-influencers and mobile channels. Instead of chasing large follower counts and advertising budgets, focus on authentic relationships and reaching people where they actually spend time – in apps on their smartphones.

5. Most Common Affiliate Publisher Mistakes – and How to Avoid Them

Even the best plan can collapse due to several key mistakes. Black Friday is a hot period where emotions take over and time pressure leads to hasty decisions. Protecting brand reputation and focusing on sustainable growth are essential for long-term affiliate success, as maintaining quality and trust ensures ongoing profitability and credibility. Here are the most common traps affiliate publishers fall into – and concrete ways to avoid them.

Mistake #1: Poor Offer Selection – Quantity Over Quality

Symptom: You promote 50 different offers from 10 categories, hoping "something will stick." As a result, your communication is chaotic, audiences don't know what you're expert in, and conversions are dismal.

Why it doesn't work: Dispersion doesn't build authority. People buy from experts, not from "generalists showing everything."

How to avoid:

✓ TOP 5-10 rule: Choose maximum 5-10 best offers that perfectly match your niche and target group.

✓ Priority: Audience > Commission: Don't be guided solely by high ECPC. High commission on a product your audience doesn't want = zero earnings. Low commission on a product your audience loves = real money.

✓ Use MyLead help: Our Affiliate Managers know the market and know which offers will be Black Friday 2025 hits. Moreover – if you're missing a specific offer you want to promote, write to us. We can add it specially for you. This is one of MyLead's biggest advantages – flexibility and support.

Mistake #2: Starting Too Late (or Too Early)

Symptom version A: You wake up November 20 and think: "Oh, Black Friday in a week, I should do something." In panic, you throw random affiliate links on social media. Effect? Zero.

Symptom version B: You start aggressive selling as early as November 1. After three days, your audience is irritated and stops reacting to your content. On actual Black Friday, they're already "blind" to your messages.

How to avoid – ideal schedule:

October:

• Research offers in MyLead

• Contact Affiliate Manager (ask about top offers, exclusive discount codes)

• Technical preparation (landing page, post templates, link tests)

Early November (1-15.11):

• Warm-up content: guides "How to prepare for BF," "What I'm hunting this year"

• Building "Black Friday VIP" list (newsletter, WhatsApp group)

• 80/20 rule: 80% value (tips, inspirations), 20% subtle promotion

Mid-November (16-24.11):

• Intensification: teasers, countdown, offer "leaks"

• 60/40 proportions: 60% value, 40% promotion

Black Week (25.11-01.12):

• Full execution, 80% promotion, 20% value

• Real-time monitoring, reacting, optimizing

Cyber Monday (01.12):

• "Last chance," fresh offers, summary

Mistake #3: Untested Affiliate Links

Symptom: You send a newsletter to 10,000 people at 8:00 on Black Friday. The affiliate link leads to a 404 error or – even worse – to the store homepage without your tracking ID. You lost commissions from hundreds of transactions.

How to avoid:

✓ Test day before: Click through every link you have planned. Check on desktop and mobile.

✓ Use link shorteners: Tools like Bitly, Voluum or Pretty Links plugin (WordPress) allow central link management. If the store changes the promotion URL last minute, you change the target address in one place, and all your posts/emails automatically direct to the new location.

✓ Backup links: Always have plan B. If the main offer suddenly shuts down, have ready alternative links to similar products.

When choosing affiliate programs, prioritize those that offer direct deposit as a payment option for fast and reliable payouts.

Mistake #4: Ignoring Mobile

Symptom: Your landing page looks beautiful on a 27-inch monitor, but on phone:

• CTA button is covered by cookie window

• Text is unreadable without zooming

• Page loads for 8 seconds

• Images "escape" beyond screen

Result: 73% of your potential customers leave the page within 3 seconds.

How to avoid:

✓ Mobile-First Design: Design FIRST for phone, then adapt for desktop (not vice versa).

✓ Test on real device: Take your smartphone and click through entire path. Is everything easy to "tap"? Is it readable?

✓ Speed = conversion: Compress images (TinyPNG), enable cache, optimize code. Every second delay = 7% conversion drop.

Mistake #5: Spam and Aggression in Communication

Symptom: You send 5 emails daily during Black Week, all with headlines "BUY NOW!!! LAST CHANCE!!!". Result: wave of newsletter unsubscribes, engagement drop, users block you.

How to avoid:

✓ Segmentation and permission: Create a "Black Friday VIP" segment – people who WANT more frequent communication during this period. Ask them directly in early November: "I'm preparing a list of best BF deals. Do you want me to send you notifications?"

✓ Value before sales: Even in Black Week, not every email has to be "buy buy buy." Intersperse promotions with valuable content: comparisons, "how to choose" guides, shopping checklists.

✓ Storytelling > hard sell: Instead of "CLICK AND BUY," try: "I tested this product for the last month and here's what I discovered..." People buy from people, not from sales robots.

Mistake #6: Blind Trust in AI (Fact Hallucinations)

Symptom: You use AI to write product description and publish without checking. AI made up price, promotion date, or key parameter. The customer clicks, sees a different price, loses trust, doesn't buy. You lose commission and reputation.

How to avoid:

✓ AI for creativity, human for facts: Use AI to generate text framework, headlines, variants. But always manually insert hard data: price, discount code, expiration date, affiliate link.

✓ Verify in MyLead: Before publishing, check offer details directly in MyLead panel. This is your source of truth.

✓ "Human touch": Even the best AI text requires final reading and adding your unique voice, anecdote, and personal experience.

Mistake #7: No Plan B

Symptom: Your TOP 1 offer, on which you were to earn 80% commission, sells out at 9:00 AM. Or the store suddenly cancels promotion. You have nothing in reserve. The rest of the day is a wasted opportunity.

How to avoid:

✓ Backup offers: Always have offers #2 and #3 prepared with ready post and email drafts. If #1 falls, you just publish plan B.

✓ Diversification: Don't base entire strategy on one offer or one category. Have a mix: electronics + fashion + cosmetics (or other combination in your niche).

Mistake #8: "Set and Forget"

Symptom: You scheduled all posts and emails in advance, pressed “Publish” and left for the weekend. You don’t monitor results, don’t react to problems.

How to avoid:

✓ Black Friday is a newsroom: You must be online and react in real-time. Track results in MyLead panel and Google Analytics. Monitor your search results to see how your content is ranking and optimize visibility throughout Black Friday. What clicks? What doesn’t?

✓ Live optimization: If a campaign doesn’t work – turn it off and redirect budget/energy to one that “eats.” If an offer converts beyond expectations – double efforts on its promotion.

✓ Be ready for changes: Stores change promotions during the day, flash sales appear, something sells out. Your flexibility and quick reaction can decide success.

Mistake #9: Forgetting About Cyber Monday

Symptom: You treat Black Friday as a one-day event. On Friday at midnight, you close your laptop and the celebration ends. You lose huge Cyber Monday and weekend potential. Remember, the entire Thanksgiving weekend is a prime shopping window, with most deals and shopping activity happening from Black Friday through Cyber Monday.

How to avoid:

✓ Plan “Cyber Weekend”: Black Friday → Saturday → Sunday → Cyber Monday is one continuous marathon, not sprint.

✓ Fresh offers for CM: Cyber Monday traditionally focuses on digital products, software, online courses. Prepare dedicated content.

✓ “Last chance”: Sunday evening is the ideal time for “This is really the last call!” message. FOMO (Fear of Missing Out) works.

Avoiding these mistakes won’t guarantee success, but dramatically increases your chances. Remember: Black Friday is a marathon requiring preparation, flexibility, and support. In MyLead you’re not alone – our Affiliate Managers are here to help you at every stage.

Summary: Key Takeaways

Black Friday 2025 isn't a lottery. It's a game where prepared, flexible, and well-supported affiliate publishers win.

Remember:

✅ CPS and e-commerce – especially electronics, cosmetics, dating, nutra – are your priority

✅ AI is your assistant, not replacement – automate monotonous tasks, but verify facts

✅ Micro-influencers + mobile – that's where real, engaged people ready to buy are

✅ Avoid mistakes – especially poor offer selection, starting too late, and ignoring mobile

✅ Follow the plan – from October to Cyber Monday, step by step

But most importantly: you're not alone in this. In MyLead you have at your disposal:

• Thousands of CPS offers from best categories

• Dedicated Affiliate Managers who will help you choose best campaigns

• Possibility to add missing offer specially for you

• Panel with full statistics and transparent tracking

Your turn:

•  Log into MyLead and browse Black Friday 2025 offers

•  Contact your Affiliate Manager – write to them today and ask for recommendations

•  Start preparations NOW – don't wait until mid-November

Black Friday 2025 can be your best season ever. But only if you start acting today. Good luck!

Introduction to Affiliate Marketing

Affiliate marketing is one of the most effective digital marketing strategies for driving online sales and building sustainable revenue streams. At its core, affiliate marketing is a performance-based model where individuals or businesses—known as affiliates—earn commissions by promoting products or services from another company. When a potential customer clicks on an affiliate link and completes a desired action, such as making a purchase or signing up for a service, the affiliate receives a reward.

Successful affiliate marketing strategies go beyond simply sharing links. They involve creating valuable content that resonates with your audience, building trust, and leveraging the right affiliate channels to maximize reach. Whether you’re running a blog, a YouTube channel, or a social media account, the key is to integrate affiliate offers in a way that feels natural and genuinely helpful to your followers. By focusing on the needs and interests of your audience, you can drive affiliate sales and build long-term relationships with both your community and the brands you promote.

Affiliate marketing campaigns can be tailored to fit any niche, from tech gadgets to beauty products, making it a flexible and scalable approach for anyone looking to monetize their online presence. As you refine your affiliate marketing strategies, you’ll discover which channels and tactics work best for your unique audience, allowing you to optimize your efforts and achieve consistent growth.

Black Friday Overview

Black Friday marks the official kickoff of the holiday shopping season and stands as one of the most anticipated events for both consumers and online retailers. Taking place the day after Thanksgiving in the United States, Black Friday is synonymous with deep discounts, limited-time offers, and a surge in online deals that attract millions of savvy shoppers looking for major savings on holiday gifts.

For affiliate marketers, Black Friday shopping season is a golden opportunity to capitalize on increased consumer demand and heightened online activity. Online retailers roll out black friday deals and early deals weeks in advance, making it essential to plan your digital marketing strategies early. By tapping into the excitement and urgency of Black Friday shopping, affiliates can drive significant affiliate traffic to their partner sites and boost conversions.

The holiday shopping season is no longer limited to a single day—many brands now extend their promotions throughout November, offering attractive strategy options for affiliates to engage their audiences with exclusive offers and timely content. Whether you’re promoting tech gadgets, fashion, or holiday gifts, aligning your affiliate campaigns with Black Friday deals ensures you’re meeting your audience’s desire for deep discounts and the best sales of the year.