Many of us have already breathed a sigh of relief at the fact that 2020 is finally over. And although the last few months have not been what we all dreamed of while making the New Year’s toast, they have shown how great potential lies in affiliate marketing. Almost all industries that have functioned so far have been strongly redirected to the digital reality, and everything indicated that these changes will remain with us for longer. It is worth considering what activities can turn out to be extremely effective when conducting affiliate marketing in 2021. Will it be the “New Beginning” announced by many?
Affiliate Marketing trends in 2021
If you are still wondering whether it is worth starting the adventure with affiliation, the answer is: yes. According to Business Insider, since 2015, an increase in revenues from affiliate programs by approximately 10% per year has been observed. Forecasts indicate that this impressive trend will continue until at least 2021 and it is certain that the market will continue to grow. So the question remains: how do you get the most out of it? Let’s see the overview of affiliation trends for 2021 and a short story about new products that will soon appear on MyLead.
Have you ever heard a sentence that starts with the famous “Hey Siri” or “Alexa”? If not, make sure to stay with us! The year 2021 is the future of voice assistant and although their use is really easy, so far few have been interested in this topic when thinking about affiliation. The biggest advantage is that it provides a lot of possibilities.
Voice search is generally much more detailed compared to standard Google search, so be sure to optimize your content. When writing your texts, pay attention to constructing complete sets of questions, such as “Where to go on vacation in 2021?” and add a specially prepared, specific answer for it. Voice search is currently one of the fastest ways to get information - take this into consideration when creating new content.
Some may love it, others hate it, but the fact is, influencer marketing is even more effective than before. Its huge disadvantage is, unfortunately, the cost - well-known and widely recognized influencers value themselves. Fortunately, there is an alternative that will work perfectly in the new year. It’s micro-influencer marketing. What is that? A micro-influencer is a person whose reach is perhaps not the greatest, but the audience’s involvement can be really considerable. Obviously, the prefix “micro” refers to the size of the profile in social media, and it is mainly about numbers like… well. Different sources give different information, but the most common reference is people with up to 10 000 followers, although sometimes “just” a thousand is enough. Since the influencers enjoy an authority among the niche they rub shoulders with, people tend to believe them “more”.
New source of information - Quora
We are far from saying that Google is as dead as dodo, but do you know Quora? It is a place where you will find answers to all your questions, even, or maybe especially, if no one has ever answered them. From the topic of losing a few unnecessary pounds to the latest information about vaccines. You will also find some information about the possibility to earn money on Facebook Dating. What’s also worth mentioning, Quora focuses answers to the questions that cannot be found anywhere else - this should be the most valuable information for you. Quora is a mine of new article ideas where you get your question and answer in one place.
What’s more, it’s also a new option to reach hundreds of people. Affiliate links are not acceptable, but you can redirect your audience to a blog post that contains such links. If you’re looking for an idea for a new traffic source, Quora is for you.
Seasonality - specific types of promotion
In 2021, seasonality will appear not only in houses of zero waste fans. The times of advertising all possible products and services are over. From now on, as the season changes, it will be time to change the content you promote. As more and more companies use consumer data to analyze changing trends, seasonal advertising will gain in importance. We all know that shopping needs increase significantly with the upcoming holiday season, so take advantage of all possible opportunities to offer your customers something limited, prepared especially for here and now, in accordance with the rule of unavailability.
Automation of advertising processes
It’s nice to have the consciousness that money “just earns itself” while you sleep tight, right? If you do not know this feeling yet, be sure to take an interest in automating the advertising process. Thousands of campaigns, a huge amount of traffic sources, an infinite amount of advertising opportunities and you, having only 24 hours a day. Do you know what can help you? Exactly - auto-optimization. Use the online tools to facilitate and significantly speed up your activities.
One such tool is Voluum’s Automizer. But what is Voluum? It’s the tracking software that has cemented a place in the affiliate marketing industry as the go-to for campaign tracking, testing, optimization and, – you guessed it – automation ;) At Voluum, they’ve been keeping an eye out on 2021’s affiliate marketing trends as well: automation is the new solution for both lone wolf affiliates to manage an increased workload and for affiliate agencies managing numerous, large-scale campaigns. Using tools like Automizer frees up time to be even more flexible with up and coming trends while discovering and mastering new evergreens emerging in the post-pandemic age. Implement rules that will pause/activate your campaigns based on profitability, change bids or send you alerts to keep you updated 24/7 without being glued to your screen.
The power of positive content
One of the key trends for 2021 is the need to absorb content that provides a certain sense of meaning. Creators want to show their contribution to society, and topics such as body positivity, sustainable development and mental health are a decisive factor in selecting the brands they support. If you want to be successful, focus on content that is positive, eco-friendly and full of optimism. From the perspective of a pandemic world, it seems that optimism will play the first fiddle in the coming months.
When it comes to advertising, video is a great tool, and a very effective one, too. According to Wyzowl, over 72% of people prefer this form when it comes to obtaining information about their favourite products. Moreover, users who watch videos are more likely to remember all kinds of CTAs than those who only read. That says a lot about the power of video content that, for some reason, has not been fully exploited in recent years. Changes will come in 2021!
What’s new in MyLead?
We’ve been talking about trend all the time, but the New Year will bring much more - especially to MyLead users. For 2021, we have prepared a lot of surprises for you and today we decided to unveil the mystery. Take a look for yourself!
The biggest changes concern our website and panel. Their appearance, but most of all, simple and intuitive usage, are the most important for us. We decided to update them a bit and adapt them to the requirements and expectations of our publishers. The last weeks have been filled with a lot of hard work on new solutions that you can see right after you log in. We hope that thanks to them our cooperation will be even more pleasant!
New stuff is also waiting for users of the MyLead mobile application. The latest update provides access to the list of partner programs, a refreshed look of the app and the elimination of previous errors - it’s everything we all have been waiting for.
What’s more, we’ve created our browser plugin, which you can install today and use its capabilities as much as you want. What can we offer you? Thanks to our plugin, you will have access to statistics without the need to log in to the MyLead website each time, and if you visit a store or service provider with whom we cooperate, you will receive a notification about the partner program that you can join. The plugin, therefore, offers even more earning opportunities.
In addition to the above-mentioned new functionalities, 2021 will be rich in a number of new partner programs, including own campaigns, available only on MyLead. Make sure to stay with us to see what else we have prepared for the coming months. The year is just beginning, and as always, we are not slowing down. We hope that successive updates will help you achieve even better results.
After the rollercoaster of a year that 2020 was, this year, affiliate marketing will be all about sustainability. Affiliates will be focusing on how to make their campaigns last longer and how to continuously earn steady profits.
One of the best ways to maintain your marketing efforts for longer is to make use of the smart optimization tools. Zeropark is one of the ad networks that offer in-platform campaign automation in the form of Rule-Based Optimization. To make your budget last longer, you should make sure to test your traffic evenly and thoroughly. But you can’t allow a single source to spend a lot of money while it continuously underperforms.
Additionally, not every source or target will match your offer. That’s why you can either observe the campaigns watchfully and stop the traffic segments that are eating up your budget or you can use tools like Zeropark’s RBOs to do it for you.
Actually, nothing says campaign sustainability like the act of recycling. And although recycling old ideas can add to creative fatigue, there are clever ways to re-use concepts. Let’s take whitelists for example. You can choose to specialize in a certain niche so that you can test various similar offers and build the ultimate whitelist of the best converting sources for that niche.
In Zeropark, you can also test up to 10 creatives at once. By using up all these slots and testing multiple creatives with one offer you arrive at a conclusive set of superior assets. With some cosmetic adjustments, that set can bring conversions for many similar offers.
In short, if you prepare well before and during running your first campaign, you’ll be set for many more to come.