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Blog / Affiliate marketing

Gaming affiliate programs

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Last update: 2 April 2025
Created: 8 October 2020
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The gaming and e-sport market has recently experienced a real boom. It is one of the fastest-growing branches of the entertainment industry in the world, and COVID-19 has strengthened it with record sales of online games. Today, practically everyone plays or knows someone who prefers this form of leisure. No wonder, then, that with the rise in popularity of gaming, many offers of affiliate programs have also appeared on the market.

The gaming market - what do we know about it?

According to Newzoo's latest report, the global gaming market will generate $159.3 billion in revenue in 2020. This would be an increase of 9.3 percent year-on-year. Moreover, Newzoo predicts that the industry's income will exceed $200 billion in 2023, and the still growing number of players worldwide will exceed three billion by 2023.


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The report also shows that the most significant growth has been recently seen in the mobile gaming sector. The restrictions imposed by the pandemic kept many people at home, which, combined with the growing availability of mobile devices, was even predictable. According to the authors of the study, mobile games will generate up to 77.2 billion dollars of revenue in 2020, which is an increase of 13.3 percent compared to 2019.

Gaming affiliate programs – how to make money?

Do you know that Amazon created the first affiliate program? Jeff Bezos, the founder and CEO of the company, created this idea as part of his company's marketing strategy. Today this system supports various sectors, including gaming. Considering how big the gaming industry is and how popular affiliate programs are becoming, it is worth thinking about making money in this way. It is an industry that encourages engagement and interaction, bringing real opportunities for advertisers to earn quite good money.


These can be either selling the games themselves and earning commissions or promoting guides and showing others how they can experience their gaming adventures and also make money on their own, placing partner links in films and descriptions or displaying unique partner promotion codes during transmission. A player can also earn money by encouraging their viewers to perform simple tasks - registering in the game, playing it or performing a series of tasks. In fact, there are many different models of making money on the best gaming affiliate programs
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Gaming affiliate programs help fans of this form of entertainment to make much money. These amounts can easily be multiplied if we don't limit ourselves to just one affiliate program. By subscribing to several top gaming affiliate programs, we can diversify and significantly increase our earnings.

Why is it worth to join game affiliate programs?

In the world of online gaming, whether users are playing or just browsing, they enter interactive mode - they click, chat, share links. Such an environment is very involved, especially when it comes to content that meets their needs. Whether they play their favourite game or watch the streamer on Twitch, users are among the media they trust, which makes them more likely to accept their recommendations. This is an ideal opportunity to earn money on partner and gaming affiliate networks. By automating the process, advertisers can easily optimize their campaigns and receive current information from their traffic providers, while understanding what works and where improvements can be made.

Gaming has emerged as such an immense industry that its value is greater than that of the music and the movie industries combined. That should be enough to let you gauge just how lucrative this market could be if affiliates were to strike with the right strategy in mind. 


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The Best Gaming Platforms Affiliate Programs


Numerous platforms have emerged as a consequence of the upsurge in the popularity of games. Steam, GameRanger, EA Games, GameLoop; to name just a few. These platforms have made it super easy to have a multitude of games at your disposal in one all-inclusive gaming destination. Gamers can play all sorts of games, from the ever-popular ones like PUBG and Fortnite to the all-time classics like Minecraft! Let’s talk about the top ones on our list. 

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Mafia City

Model: CPA | Rate: €0.49 | Conversion type: Install, Complete the task | Countries: US

First up, we have the Mafia City Affiliate Program. Mafia City is a real-time strategy game that requires you to make alliances with other players and constantly improve yourself to take on stronger foes! Mafia City has been dowloaded over 100 milion times!


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Raid: Shadow Legends 

Model: CPA | Rate: €182.40 | Conversion type:  Install, Complete the task | Countries: US

Raid: Shadow Legends is a super popular RPG mobile game that has been downloaded over 50 million times from Google Play Store. To earn, users have to reach Gold Arena 2 on a desktop device. Discover the origins of interesting characters and follow their journey as they are challenged to lay down their grievances, join forces, and light the spark that will cast down the darkness.



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Call of Dragons

Model: CPA | Rate: €0.58 - €1204.13 | Conversion type: Install, Complete the task | Countries: US

Next, we have Call Of Dragons, a multiplayer fantasy strategy game that thrusts you head-first into a vibrant realm filled with mythical races that you must protect from looming darkness. The game has been downloaded from Google Play Store over 5 million times. 


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Family Island

Model: CPA | Rate: €2.62 | Conversion type:  Install, Complete the task | Countries: Global

Another game is Family Island, downloaded over 50 million times on Android devices. Fully immerse yourself in day-to-day village life and build your very own exciting story. To earn commission, users have to reach level 10 on Android devices.


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Rise of Kingdoms 

Model: CPA | Rate: €0.24 - €722.48 | Conversion type:  Install , Complete the task | Countries: US

Lastly, the Rise of Kingdoms, a staggeringly huge mobile game. You can play in a way that suits your style, whether that be reckless military adventurism and reams of global dominance, or quiet and unobtrusive statecraft and dreams of a happy populace. Over 50 million downloads from Google Play Store, makes this game very popular on the market. To earn commission your users have to complete multiple goals on Android devices.


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All of these programs show a lot of promise. You could go ahead and get started with multiple ones if you see that as a viable option for you. The best way would be to join an affiliate network where you would easily be able to find multiple Gaming Affiliate Programs and join them all with just a click of a button. You won’t need to individually provide lengthy information and fill out complete forms for every single affiliate program that you want to become a part of. It’s very convenient and time-effective! 


Top 10 game affiliate programs


  1. RATE: 15%
    TYPE: CPS
  2. RATE: €0.04 - €81.39
    TYPE: CPA
  3. RATE: €0.27 - €5.73
    TYPE: CPA
  4. RATE: €0.07 - €6.95
    TYPE: CPA
  5. RATE: €0.07 - €0.56
    TYPE: CPA
  6. RATE: €3.41
    TYPE: CPA
  7. RATE: €4.20 | 10.50%
    TYPE: CPA | CPS
  8. RATE: €10.30 - €29.60
    TYPE: CPA
  9. RATE: €10.30 - €29.60
    TYPE: CPA
  10. RATE: €13.20 - €44.00
    TYPE: CPA

Streamer Affiliate Programs


Video game streamers have become all the rage in the past few years. A lot of gamers love to tune in to their favorite YouTubers or streamers on other platforms and watch them play. Because of its immense popularity, streaming has become a lot more than a leisure activity; it’s now a full-time job. As an affiliate, you should know that there’s a lot of money to be had in this niche. Plus, it’s a whole lot of fun as well! After you’ve established a little fanbase for yourself, you can use it to your advantage and start promoting different games. In fact, you’re already doing that by playing the games. All you need to certify your partner position is to sign yourself up for the relevant Gaming Affiliate Program and start earning commissions for every new user you bring in or every action you enable your referrals to perform!   

Do You Need a Website to Become a Gaming Affiliate Marketer?


The short answer is, no; you don’t need a website to become a gaming affiliate. Although having a website would prove to be a lucrative option where you can promote all sorts of different games, build your very own audience, and have everything according to your specification. However, it can be a very time-consuming experience, especially when you don’t even know what you’re doing. The sensible route to take would be to instead establish yourself on social media like YouTube, Facebook, Twitch or Instagram. You could also manage your very own blog and talk about different games. Moreover, as mentioned above, you could also become a part of different affiliate networks to make it all the easier for you! 

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What Does the Future Hold for the Gaming Affiliate Industry?


The future holds a lot of promise for affiliate marketing in the realm of gaming. With each passing year, different gaming companies are coming up with more and more exciting games to keep the general public entertained and on their toes. Not to mention, the advancement of technology is taking the gamer’s experience to a whole new level. AR and VR (Augmented and Virtual Reality) have taken the world by storm and have led to a surmount of popular games like Pokémon Go. When it was released back in 2016, AR was still a relatively new concept for most gamers. And so, it took no time to explode worldwide with over millions of players chiming in worldwide to catch ‘em all!

How to Promote Games and Gaming Websites as an Affiliate Marketer or Influencer?


You can easily promote different games and gaming websites whose affiliate programs you’ve joined by utilizing literally any space on the internet that you can! You could use email marketing, make posts on social media, create videos on YouTube or Twitch, manage your own website, or run a successful gaming blog. Needless to say, the world is your oyster in this case. You can get started today as a Gaming Affiliate and begin earning good commissions just by sitting at home and being at your computer!

A gaming PC, gaming chair, gaming laptop, gaming desk, gaming monitor, gaming mouse, gaming keyboard, gaming headset, gaming monitor... "We don't have money for all that nonsense!". Who's ever heard this sentence relating to the gaming products mentioned above? Raise hands! Yes, there were times during which gaming was considered a waste of time and money. Fortunately these times are gone and now gaming not only can be just a great way of relaxing and spending time on a kind of entertainment, but can also be a hobby and passion and there's plenty of people who do gaming for living. And these two groups is your niche to hit! A gaming PC or a gaming laptop, gaming desk, gaming monitor, gaming mouse, gaming keyboard, gaming headset, gaming monitor... This is the equipment that need to be taken care of when thinking about professional and a little less advanced gaming sessions. Once your audience has gathered all of these products, it's your time to step in with a bunch of games to recommend! Welcome to our list of the best Gaming Affiliate Programs! Stay as long as you'd like and promote any program you'd like! Gaming is a great category when it comes to its earning potential. So use that to your advantage and join our Gaming Affiliate Programs today!