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Blog / Affiliate marketing

What Are the Best Gaming Affiliate Programs? Top 10 Offers for 2026

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08 October 2020
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This article is updated regularly

Last update:

02 April 2025

Gaming affiliate programs are partnerships that pay you a commission for promoting games and gaming products — usually when a referred user installs a game, completes a task or makes a purchase. MyLead, an affiliate network with thousands of campaigns, aggregates these offers, supplies tracking links and handles payouts, so you focus only on promotion.


This guide ranks the top 10 gaming affiliate programs on MyLead and shows how to earn from them in 2026. Expect real CPA and CPS rates and channels that work without a website.


What you'll learn from this article:

  • how gaming affiliate programs work and how MyLead pays you,

  • which 10 gaming offers convert best, with real CPA and CPS rates,

  • why the gaming market — bigger than film and music combined — is worth entering,

  • how streamers and creators earn without owning a website,

  • where the gaming affiliate industry is heading with AR and VR.


What are gaming affiliate programs and how do they work?

Gaming affiliate programs are partnerships that pay you a commission for promoting games and gaming products, typically when a referred user installs a game, completes an in-game task or makes a purchase. MyLead aggregates thousands of these offers, supplies your unique tracking links and settles payouts, so your only job is promotion.


You can earn in several ways: sell games for a commission, promote guides and walkthroughs, share a unique partner code during a live stream, or get viewers to register, play and complete simple tasks. The model is not new — Amazon launched the first affiliate program, and today the same system powers gaming. To begin, download your affiliate link and drop it into your content; if you are new, start with affiliate marketing for beginners.


How big is the gaming market in 2026?

The global gaming market is one of the fastest-growing entertainment sectors and is already worth more than the music and film industries combined. According to Newzoo, it generated $159.3 billion in 2020 — a 9.3% year-on-year rise — and was projected to exceed $200 billion by 2023, with players surpassing three billion worldwide.


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Mobile gaming drove the strongest growth: Newzoo reported mobile games alone would generate $77.2 billion in 2020, up 13.3% versus 2019, as lockdowns and affordable devices kept players at home. For the wider picture, see the latest affiliate marketing statistics.


Why is it worth joining gaming affiliate programs?

Joining gaming affiliate programs pays off because online players are constantly interactive — they click, chat and share links. They trust the creators and communities they follow, so recommendations convert well. Gaming is now bigger than the music and movie industries combined, giving affiliates a vast, engaged audience and plenty of room to scale.


Automation keeps campaigns easy to optimise: you receive live data from your traffic sources and quickly see what works and where to improve. Because gamification in affiliate marketing mirrors how players already behave, gaming audiences respond strongly to relevant offers.


go to the campaign list


Which are the best gaming platform affiliate programs?

Gaming platforms are storefronts and clients that gather large game libraries in one place — Steam, GameRanger, EA Games and GameLoop are among the best known. They host everything from PUBG and Fortnite to classics like Minecraft. For affiliates, the high-converting MyLead campaigns below sit inside these popular ecosystems and pay on install or task completion.


All five featured offers are mobile titles — explore more ways to make money with mobile games or apps beyond installs.


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Mafia City

Mafia City is a real-time strategy game with over 100 million downloads, built around forging alliances and upgrading your faction to beat stronger rivals. On MyLead it runs as a CPA offer paying €0.49, with conversions counted on install and task completion for US traffic — a low-barrier offer ideal for high-volume mobile and social sources.

Go to the campaign


Raid: Shadow Legends

Raid: Shadow Legends is an RPG downloaded over 50 million times from Google Play, where players collect champions and battle through a dark fantasy world. The MyLead campaign uses a CPA model paying €182.40, triggered when a user reaches Gold Arena 2 on a desktop device for US traffic — one of the highest single-action gaming payouts available.

Go to the campaign


Call of Dragons

Call of Dragons is a multiplayer fantasy strategy game with more than 5 million downloads, dropping players into a realm of mythical races to defend against encroaching darkness. The MyLead offer runs on CPA with a wide €0.58–€1204.13 range, paying on install and task completion for US users, so deeper engagement means larger commissions.

Go to the campaign


Family Island

Family Island is a farm-adventure game downloaded over 50 million times on Android, where players rebuild village life across an evolving story. The MyLead campaign pays €2.62 on a CPA model, with commission credited once users reach level 10 on Android. Its Global geo targeting makes it one of the most broadly promotable offers on this list.

Go to the campaign


Rise of Kingdoms

Rise of Kingdoms is a large-scale strategy game with over 50 million Google Play downloads, letting you choose between military conquest and peaceful statecraft. On MyLead it pays a CPA commission ranging from €0.24 to €722.48, with conversions tied to completing multiple goals on Android devices for US traffic. Higher-tier goals unlock the top payouts.

Go to the campaign


What are the top 10 gaming affiliate programs on MyLead?

The top 10 gaming affiliate programs on MyLead span casual, strategy and adult-gaming titles, with payouts from €0.04 up to €81.39 per action and revenue share reaching 15%. The models mix CPA — pay per install or task — and CPS, pay per sale. Each offer below shows its commission rate and billing model.


  1. Affiliate program HotPizza15%, CPS.

  2. Affiliate program Grab a toy€0.04 - €81.39, CPA.

  3. Affiliate program Idle Lumber Empire€0.27 - €5.73, CPA.

  4. Affiliate program Merge Dragons€0.07 - €6.95, CPA.

  5. Affiliate program Unblock Puzzle€0.07 - €0.56, CPA.

  6. Affiliate program OnThatAss€3.41, CPA.

  7. Affiliate program Grow€4.20 | 10.50%, CPA | CPS.

  8. Affiliate program Sim Family Sex€10.30 - €29.60, CPA.

  9. Affiliate program Family Cheaters€10.30 - €29.60, CPA.

  10. Affiliate program Adult Games - Smartlink II€13.20 - €44.00, CPA.


The simplest way to run several of these at once is to join one affiliate network and add the offers with a single click — including Smartlink campaigns that automatically route traffic to the best-converting game.


How do streamer affiliate programs work?

Streamer affiliate programs let video-game streamers earn commissions by promoting offers to the audience watching them play. Streaming has grown from a hobby into a full-time job, and an engaged fanbase trusts a creator's picks. After building a following on Twitch or YouTube, you sign up for relevant gaming campaigns and earn for every referral or completed action.


You are already promoting games simply by playing them; adding affiliate links to your stream description, chat and overlays turns that attention into income. Pair it with steady earnings from social media to diversify your sources.


Do you need a website to promote gaming offers?

No — you do not need a website to become a gaming affiliate. Social platforms such as YouTube, Twitch, Facebook and Instagram reach the three billion players worldwide more directly than a brand-new site. A blog or an affiliate network helps, but the channels where gamers already gather convert faster and need no technical setup.


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Promote offers wherever you can: email marketing, social posts, YouTube or Twitch videos, or a gaming blog — see how to make money blogging, or skip a site entirely with comparison engines. Your audience invests in gaming PCs, chairs, monitors, keyboards and headsets — once they are equipped, recommend the games that match their setup.


What does the future hold for gaming affiliate marketing?

The future of gaming affiliate marketing in 2026 looks strong: studios release more titles every year and technology keeps deepening immersion. Augmented and virtual reality — proven by AR hits like Pokémon Go, which drew millions of players after its 2016 launch — are opening new formats and offers for affiliates to promote as adoption widens.


Key takeaways

  • Gaming affiliate programs pay on CPA (install or task) or CPS (sale); MyLead supplies the links and payouts for free.

  • Payouts range widely — from €0.04 per action to €182.40 for a single Raid: Shadow Legends conversion.

  • The gaming market generated $159.3 billion in 2020 and was projected to top $200 billion by 2023.

  • You do not need a website — Twitch, YouTube and social media reach three billion players directly.

  • Joining one affiliate network lets you run multiple gaming offers with a single click instead of many separate sign-ups.

  • AR and VR are expanding the niche, creating fresh offers for affiliates in 2026.


FAQ

1. What is a gaming affiliate program?

A gaming affiliate program is a partnership that pays you a commission for promoting a game or gaming product. You earn when a referred user installs the game, completes a set task or makes a purchase through your tracking link.


2. How much can you earn from gaming affiliate programs?

Payouts run from a few cents per install to €182.40 for a single high-value conversion. With consistent traffic from streaming or social media, publishers can scale gaming offers into thousands of euros monthly.


3. Do you need a website to promote gaming offers?

No. You can promote gaming offers on YouTube, Twitch, Facebook, Instagram or a blog, or through an affiliate network. Channels where gamers already gather often convert better than a brand-new website.


4. Which gaming affiliate program pays the most?

Among the featured offers, Raid: Shadow Legends pays €182.40 per conversion, while Call of Dragons and Rise of Kingdoms reach €1204.13 and €722.48 at their highest tiers.


5. Is the gaming affiliate niche still profitable in 2026?

Yes. The market is larger than film and music combined and keeps growing, while AR and VR create new titles and offers — leaving plenty of demand for affiliates to promote.


Summary

Gaming affiliate programs turn a hobby into income: you promote installs, tasks or sales, and MyLead pays the commission. The market is huge, offers pay from cents to hundreds of euros per action, and you can start without a website. Create a free MyLead publisher account and launch your first gaming campaign today.

Have any questions? Feel free to reach us through our channels.