The psychology of color in affiliate marketing. How will the details change your earnings?

We have long known that colours influence the human psyche. The colours that surround us affect not only our mood but also our behaviour and nervous system. Experienced marketing specialists are well aware of this, so they emphasise not only catchy and engaging slogans but also colour. Carefully selected colours influence brand perception, sales, and the success of your Facebook campaign, as well as your actions and promotion of affiliate programs.

What is color psychology?

Colour psychology explains how colours affect human behaviour. Can the colour of a dress force women to buy? Is it only the colours of the packaging that make us more willing to choose one brand over another? The answer to these questions is short—YES! The very symbolism of colours affects the fact that we like some colours more than others, but that's not all. The age, sex, place and environment in which we grew up, as well as past experiences, are not insignificant.

How do colours affect women and men?

Many factors influence colour preferences, but one of them is sex. It is well illustrated by the results of Joe Hallock's research ("Color Assignment"),which established that the favourite colours for both men and women are blue and green. In the range of colours women choose, there is also violet, one of the least liked colours by men. It is worth noting one more dependence: women prefer subdued shades with the addition of white, while men favour more expressive colours and darker shades.

Our colour preferences change over the years

Analyses show that young and energetic people are much more willing to surround themselves with objects that are vivid and bright. Older people prefer more subdued colours with mild shades. Before you start promoting a product, think about which age group you want to target your ads, and then choose a colour dedicated to that age range.

The colors in affiliate marketing matter

When planning your marketing activities, take care of the appropriate selection of colours so that the advertised product will stand out clearly from the rest of the market. Before you decide, however, carefully think about what effect you want to achieve - incompetently adjusted colours can have a counterproductive impact! A thoroughly selected strategy and understanding of the psychology of colours will ensure that your products or services will be perceived by consumers precisely as you wish.

List of color meaning

Psychological effects of the color red

Red is associated with passion and feelings, which is why this colour is often seen in dating affiliate programs and those for adults. Red is prevalent among brands that strongly influence their customers' emotions. It will work well during a sale or promotional campaign as it encourages the customer to make an immediate decision. You have probably seen many times that brands successfully use the red button on their website, for example, the "order now" button.

Psychological effects of the color green

Many people associate green with nature, and they are right! An interesting fact is that the name of this colour comes from herbs. Green is not only used on websites promoting organic products. For example, it can be found on Spotify. Why? It is because the human eye sees green better than any other colour, and has a relaxing and restful effect. Spotify uses it as listening to music is undoubtedly a form of relaxation, during which we achieve the desired peace. The dark shade of green is also identified with brands we associate with money, wealth, and economic matters. If you want to promote a financial product, you should use this colour.

Psychological effects of the color blue

When you see blue, you think about water and the sky. Blue is associated with trust and a sense of security. Companies that provide financial and security services very often use blue in their logos, making it clear that they can be trusted. An example of a company that uses blue in its branding is Oral B, which helps consumers think of the brand's products as high-quality. Blue is perfect for advertising medical products that have been very popular recently.

Psychological effects of the colour black

The subdued black gives the impression of elegance and class. When we see a product in black packaging on the shop shelf, we perceive it as highly valuable. Therefore, no one should be surprised that black dominates affiliate marketing. Investment platforms very often have black graphics in their website templates. Black means strength, seriousness, and professionalism, which is why ambitious people often choose it.

Psychological effects of the color yellow

Yellow is a warm colour that means joy, energy, and happiness. Psychologists connect yellow with the intellect because looking at this color for a longer time makes it easier to remember and affects the clarity of thoughts. Due to its noisy and highly expressive character, yellow is considered to be a warning color. Not without a reason, when driving down the street, we pass yellow warning signs.

Psychological effects of the color purple

In the psychology of colours, violet is considered the royal colour. Purple means power, nobility, luxury, wisdom, and spirituality. Be careful not to use this colour too often, which can cause frustration and repulsion. Yahoo is an example of a company that decided to use this colour, but after visiting their website, you will quickly notice that purple is just an accent.

After reading this article, you may not doubt that colours can influence consumers' purchasing decisions. People often choose objects in a colour that will make them feel better. Use colour psychology in affiliate marketing, consciously influence human emotions through colours, and earn even more!