Discover the power of Smartlinks and A/B Testing with MyLead

As an affiliate publisher, you are probably always looking for new ways to improve your campaigns and maximize your earnings. At MyLead, we understand the challenges you face and are excited to introduce two game-changing features designed to enhance your affiliate marketing success: A/B testing and Smartlinks. This comprehensive guide will walk you through these powerful affiliate tools, explain how they work, and illustrate the benefits they offer to our users. Whether you're a seasoned marketer or just starting out, these features will elevate your campaigns to new heights.

What is A/B testing?

A/B testing, also known as split testing, is a method of comparing two versions of a web page, email, or other marketing assets to determine which one performs better. By randomly showing two variants (A and B) to different segments of your audience, you can measure which version leads to higher conversions, clicks, or other desired actions.

How A/B testing works?

Imagine you have two versions of a landing page: Page A and Page B. A/B testing involves splitting your traffic equally between these two pages and analyzing which one achieves a higher conversion rate. By systematically testing different elements, you can identify what resonates best with your audience and optimize your campaigns accordingly.

Use cases of A/B testing in affiliate marketing

In the context of affiliate marketing, A/B testing can be used to optimize various elements of your campaigns, including:

Landing pages

Test different headlines, images, and calls to action.

• Headlines - headlines are crucial as they are often the first thing a visitor notices. They need to be compelling enough to draw the user in. Testing different headlines can provide insights into what type of language and tone resonates best with your audience.

Result: Version B led to a 20% increase in user sign-ups because it suggested immediate transformation and urgency, which appealed more to the audience's desire for quick results.

• Images - 65% of people are visual learners, making visual content an essential part of any marketing strategy. Images can evoke emotions and influence perceptions. Testing different images helps you understand what visual elements engage users the most.

Result: Version B saw a 15% higher engagement rate as it depicted active learning, which appealed to users looking for interactive and dynamic courses.

• Calls to action (CTAs) - CTAs are the final nudge towards conversion. Testing different texts, colors, and placements can optimize the conversion path.

Result: Version B resulted in a 25% higher click-through rate, indicating that the more action-oriented and immediate-sounding "Get Started Today" was more effective.

Ad creatives

Evaluate different ad designs, messages, and formats.

• Ad designs - visual design is critical in capturing attention. Testing different designs can help you understand what attracts and retains users' attention.

Result: Version A had a 30% higher engagement rate, indicating that the vibrant and detailed design was more eye-catching.

• Messages  - the message in your ad needs to be clear and persuasive. Testing different messaging strategies can reveal which resonates best with your audience.

Result: Version A resulted in a 20% higher conversion rate, likely because it was more straightforward and focused on the discount.

• Formats - different ad formats can perform differently across platforms and devices. Testing formats such as static images, video ads, and carousel ads can identify which type generates the most interest and conversions.

Result: Version A had a 40% higher click-through rate and a 25% increase in conversions, demonstrating the effectiveness of dynamic content.

Benefits of A/B testing for affiliate marketers

Here are the top benefits of using A/B testing for affiliate marketers:

• Decisions - A/B testing provides concrete data to support your marketing decisions, eliminating guesswork. For example, if you're unsure whether a video or an image would work better on your landing page, A/B testing can give you a definitive answer.

• Conversions - by identifying and implementing the most effective elements, you can boost your conversion rates. Let's say you're running a campaign for a fitness product. You tested two headlines: "Get Fit Fast with Our 30-Day Plan" versus "Transform Your Body in 30 Days". The second headline resulted in a 25% higher conversion rate.

• Efficiency - optimize your campaigns to get the best results without increasing your marketing budget. An example of this would be promoting an ebook. Suppose you've tested two different pricing strategies: one with a discount code and one without. The A/B test revealed that offering a discount code increased conversions by 30%, without any additional marketing spend.

• User experience - enhance the overall experience for your audience by continually refining your strategies based on test results. Let's say you conducted an A/B test on your website’s navigation menu. You compared a traditional menu against a more dynamic, drop-down menu. The drop-down menu improved user satisfaction scores and reduced bounce rates by 20%. 

Step-by-step guide to setting up A/B Tests

Setting up A/B tests on MyLead allows you to compare different offers and optimize your top affiliate campaigns. Navigate to the MyLead dashboard and access the A/B Test creation page by selecting Smartlinks from the Tools tab on the left side and follow these steps.

Step 1: Enter your A/B Test configuration name

Start by entering a name for your A/B test configuration. Choose a descriptive name that will help you easily identify this test later. 

Step 2: Select campaigns for A/B Testing

Use the search bar to find and add the links you want to include in your A/B test.

         • Link 1: For the first offer, select the appropriate link from the dropdown. For instance, choose "Product A - Discount Offer". Set the percentage of traffic to be directed to this link (e.g., 50%).

         • Link 2: For the second offer, select another appropriate link from the dropdown. For instance, choose "Product B - Free Trial". Set the percentage of traffic to be directed to this link (e.g., 50%).

Adjust the traffic distribution percentages as needed to balance your test.

Step 3: Optional: Choose a tracking domain

If you have a custom tracking domain, select it from the dropdown menu. This can enhance your campaign tracking and reporting accuracy.

Step 4: Optional: Set domain parameters

Here you can set specific parameters for your tracking domain. This is useful for advanced tracking needs and to capture additional data. Enter values in the provided fields (ML_SUB1, ML_SUB2, ML_SUB3, ML_SUB4, ML_SUB5).

• Click ID (key) - enter the key for the first parameter, such as "click_id".

• Click ID (value) - enter the value for the first parameter, such as "{click_id}".

• Sub ID (key) - enter the key for the second parameter, such as "sub_id".

• Sub ID (value) - enter the value for the second parameter, such as "{sub_id}".

Step 5: Create the A/B Test

Once all configurations are set, click on "Create an A/B test".

What are Smartlinks?

Smartlinks are dynamic URLs that automatically route traffic to the most relevant offers based on various parameters such as location, device type, and user behavior. This intelligent routing ensures that each visitor is presented with the offer they are most likely to convert on, thereby maximizing your earnings.

How Smartlinks work?

Smartlinks leverage advanced algorithms to analyze incoming traffic and match it with the best-suited offers in real-time. This means that instead of manually selecting offers for different segments of your audience, you can use a single Smartlink that adapts to each visitor’s profile.

Example:

User A: Located in the US, browsing on a mobile device.

User B: Located in Europe, browsing on a desktop.

A Smartlink will direct User A to an offer optimized for mobile users in the US and User B to an offer suitable for desktop users in Europe. So  instead of creating separate campaigns for each region, you can use a Smartlink to automatically redirect users to region-specific offers. A visitor from the US might see a different offer than someone from Europe, all from the same link.

Key benefits of Smartlinks for affiliate marketers

Here are the top benefits of using Smartlinks for affiliate marketers:

• Earnings - Smartlinks ensure every click is monetized to its fullest potential by dynamically presenting the best offers. For example, if you're promoting various software products, you previously had to manually segment traffic and match offers. With Smartlinks, the algorithm does it automatically.

• Campaign management - Smartlinks simplify campaign management by reducing the need to manage multiple links and offers manually. If you're running several health and fitness campaigns across different regions, Smartlinks can consolidate your efforts into one dynamic link that adjusts offers based on user location and device. 

• Reach - probably one of the most convenient benefits about Smartlinks as they allow you to effectively monetize traffic from all over the world without needing separate campaigns for different regions. If you have a diverse audience from multiple countries, you can serve tailored deals to users based on their geographic location. 

• Efficiency - Smartlinks save time on manual adjustments and let you focus on scaling your affiliate business. Previously, you might have spent hours tweaking links and offers for different audiences. With Smartlinks, this process becomes automated, allowing you to dedicate more time to expanding your content and audience.

Use cases of Smartlinks  in affiliate marketing

Smartlinks are particularly useful in several affiliate marketing scenarios:

• Niche-specific offers - If you're targeting a specific niche, such as fitness or tech enthusiasts, Smartlinks can dynamically present the best offers for that niche, ensuring higher relevancy and conversion rates.

• Seasonal campaigns - for seasonal campaigns like Black Friday or holiday promotions, Smartlinks can automatically switch to the highest-converting offers for these peak periods, maximizing your earnings without needing constant manual updates.

• Diverse traffic sources - if you receive traffic from various sources (e.g., social media, email marketing, SEO),Smartlinks can tailor the offers based on the traffic source, ensuring that each visitor sees the most relevant offer.

• Multi-device targeting - as mentioned earlier, Smartlinks can adjust offers based on the device type. This is particularly beneficial for campaigns where the user experience and conversion rates differ significantly between mobile and desktop users.

Step-by-step guide to setting up Smartlinks

Setting up Smartlinks on MyLead is a straightforward process that allows you to dynamically route traffic to the most appropriate offers. Navigate to the MyLead dashboard and access the Smartlink creation page by selecting Smartlinks from the Tools tab on the left side and follow these steps.

Step 1: Enter your Smartlink name

Begin by entering a name for your Smartlink. Choose a descriptive name that will help you easily identify this Smartlink later.

Step 2: Configure links for the first country

Select any country from the list.

Choose whether to apply the same link for all devices or customize links for each device type.

Select the offer link from the dropdown menu.

Step 3: Configure links for the second country 

Select any country from the list of countries.

You can choose to apply the same link for all devices or customize links for each device type by selecting "For individual devices".

• Desktop - choose the appropriate offer link for desktop users.

• Mobile Android - specify a different offer for Android users.

• Mobile iOS - specify a different offer for iOS users.

Step 4: Optional: Choose a tracking domain

If you have a custom tracking domain, select it from the dropdown menu. This can enhance your campaign tracking and reporting accuracy.

Step 5:  Optional: Set domain parameters

Here you can set specific parameters for your tracking domain. This is useful for advanced tracking needs and to capture additional data. Enter values in the provided fields (ML_SUB1, ML_SUB2, ML_SUB3, ML_SUB4, ML_SUB5).

• Param 1 (key) - enter the key for the first parameter.

• Param 1 (value) - enter the value for the first parameter.

• Repeat for additional parameters if needed.

Step 6: Create the Smartlink

Once all configurations are set, click on "Create a smartlink".

Our advanced Smartlink and A/B testing capabilities

At MyLead, we love introducing new tools designed to change the way you approach affiliate marketing. The A/B Test Smartlink feature combines the power of A/B testing with the dynamic capabilities of Smartlinks. Do we need to say more?

With A/B Test Smartlink, you can set specific offers for different countries, taking into account a controlled level of randomness to optimize performance. For instance, you can configure your campaigns so that a certain percentage of traffic (e.g., 60%) is directed to Offer A, while the remaining percentage (e.g., 40%) goes to Offer B. This allows you to compare the performance of different offers within the same geographical market and make data-driven decisions to enhance your conversion rates.

Additionally, the A/B Test Smartlink feature allows for granular targeting based on device types within specific countries. For example, in Poland (PL),you can direct desktop users to Offer A, Android users to Offer B, and iOS users to Offer C. This level of segmentation ensures that your audience is presented with the most relevant and highest-converting offers based on their device, leading to a more personalized user experience and higher engagement rates.

Key benefits of A/B Test Smartlink

Here are the top benefits of using A/B Test Smartlinks for affiliate marketers:

• Targeting - you can tailor your offers with pinpoint accuracy by considering both geographical location and device type, ensuring each visitor is matched with the most suitable offer.

• Conversion rates - by testing and optimizing offers, you can identify the best-performing combinations.

• Campaign management - you can automate the distribution of traffic to different offers.

• Insights - you can gain valuable insights into the performance of various offers across different segments.

Step-by-step guide to setting up A/B Test Smartlinks

Setting up A/B Test Smartlinks on MyLead is an easy process designed to maximize your campaign's efficiency and effectiveness. Navigate to the MyLead dashboard and access the Smartlink and A/B Tests creation page by selecting Smartlinks from the Tools tab on the left side and  Follow these steps to get started.

Step 1: Enter your Smartlink and A/B Test name

Begin by entering a name for your configuration. Choose a descriptive name that will help you easily identify this Smartlink and A/B Test later.

Step 2: Configure links for the first country

Select any country from the list.

Click on "Add campaigns to selected countries" to add the configurations.

Choose whether to apply the same link for all devices or customize links for each device type:

• For all devices: select the offer link from the dropdown menu.

• For individual devices:

         - Desktop: Select the offer link from the dropdown.

         - Mobile - Android: Select the offer link from the dropdown.

         - Mobile - iOS: Select the offer link from the dropdown.

Select weight if needed.

Step 3: Configure links for the second country

Select any country from the list of countries. 

Choose whether to apply the same link for all devices or customize links for each device type.

Select weight if needed.

Step 4: Set fallback campaigns

Configure fallback campaigns to ensure traffic is not lost.

Step 6: Optional: Choose a tracking domain

If you have a custom tracking domain, select it from the dropdown menu. This can enhance your campaign tracking and reporting accuracy.

Step 7: Optional: Set domain parameters

Here you can set specific parameters for your tracking domain. This is useful for advanced tracking needs and to capture additional data. Enter values in the provided fields (ML_SUB1, ML_SUB2, ML_SUB3, ML_SUB4, ML_SUB5).

Step 8: Create the Smartlink

Once all configurations are set, click on "Create a smartlink".

Conclusion

At MyLead, we're committed to providing you with the best affiliate tools. Our A/B Testing and Smartlink features are designed to help you optimize your campaigns and maximize your earnings.

Imagine the possibilities. No more guessing games, just clear, actionable insights and smarter link management. Ready to get started? Dive into your MyLead dashboard today and unlock the full potential of A/B Testing and Smartlinks.

And here's the best part: if you don't have an account yet, you can sign up right now by clicking here. It's quick, easy, and free. All these powerful features are available at no cost to MyLead users. Join us today and take your affiliate marketing to the next level!