How Did AleRabat Generate 38,000+ Conversions With PPI Affiliate Marketing?

This affiliate marketing case study shows how AleRabat — a Polish coupon and discount aggregator — generated over 38,000 conversions through a Pay Per Install (PPI) campaign run with MyLead. Launched in March 2021, the program attracted 2,302 publishers, reached a ~15% average conversion rate, and rewarded each browser-extension install with 3.54 PLN.

In this case study, you'll see how the program was built from scratch, which promotion methods were allowed, and what results the AleRabat campaign delivered over two years of cooperation.

What you'll learn from this article:

• how MyLead built AleRabat's affiliate program from scratch, with no historical data to rely on,

• what the Pay Per Install model paid publishers and how the campaign terms were set,

• which traffic sources and promotion methods were banned, and why,

• how monthly lead validation and anti-fraud checks protected the advertiser,

• what results the campaign reached after two years of cooperation.

How did AleRabat launch affiliate marketing from scratch?

AleRabat is a Polish platform that aggregates discount codes and promotions from several thousand online stores. In March 2021 it approached MyLead to start affiliate marketing for the first time, with one goal: promoting its browser extension. With no prior affiliate program and no historical data, MyLead built the program from scratch and handled the technical integration.

The lack of historical data was a real challenge, because MyLead couldn't rely on the advertiser's past results when designing the program. AleRabat also started working with a second affiliate partner at the same time, so the two networks' results were directly comparable. Even publishers new to affiliate marketing for beginners could join, since MyLead supplied full documentation and example integrations.

What is PPI (Pay Per Install) in affiliate marketing?

Pay Per Install (PPI) is an affiliate model where the publisher earns a fixed rate for every successful software or browser-extension install, not per sale or lead. In the AleRabat campaign, MyLead set the publisher rate at 3.54 PLN per install, added a network commission per lead on top, applied no lead cap, and targeted users in Poland.

Getting access is not difficult, so even less advanced users can apply. Still, MyLead rejects many applicants — every denial lowers the advertiser's risk of receiving low-quality traffic. Before promotion starts, each publisher learns exactly which advertising channels are allowed.

AleRabat - PL campaign

Rate: 3.54 PLN | Type: PPI | Conversion: downloading and installing the extension | Country: PL

Check the AleRabat PL campaign in your MyLead panel and start promoting it for 3.54 PLN per install.

Which promotion methods are prohibited in the campaign?

The AleRabat campaign blocks traffic sources that generate low-quality or fraudulent leads. Prohibited channels include motivated traffic, push ads, mobile traffic, adult content, duplicate leads from the same IP, branding, and Google Ads. Picking the right traffic source protects both conversion quality and your account standing.

• motivated traffic,

• push ads,

• mobile traffic,

• adult content,

• duplicate leads from the same IP,

• branding,

• Google Ads campaigns.

During the campaign, MyLead detected a spike in fraud from publishers promoting on Discord — users swapped extension links and pushed each other to install. To protect the advertiser, Discord promotion was banned too, and that restriction is now part of the campaign rules.

How did MyLead promote the campaign among publishers?

For a campaign to perform, publishers must first learn it exists. MyLead ran a free promotional push across its own channels to announce the new AleRabat program. This multi-channel rollout is standard MyLead practice for every new campaign and costs the advertiser nothing.

• a notification in the user panel,

• a message in a private Discord group,

• a post in the News section of the user panel,

• a new thread on Polish-language forums in official MyLead topics,

• a dedicated mailing to users,

• a banner on the user panel dashboard,

• SMS messages,

• posts on Facebook and Instagram.

The offer reached industry forums as well as MyLead's Facebook and Instagram profiles.

How does lead validation and cooperation work?

Cooperation with AleRabat runs over email, handled by MyLead affiliate managers Paweł and Tomasz. Lead validation happens on the 15th of each month and covers the previous month's leads — a rule published in the campaign description. A dedicated manager reviews leads, rejects fraud, and prepares a report for the client.

The client confirms the report and releases the funds, which then reach the publishers' accounts. MyLead chooses the contact method individually for each advertiser; with AleRabat, email proved the most convenient channel.

What results did the AleRabat campaign achieve?

Two years after launch, the affiliate program met its goal of acquiring new browser-extension users. By March 2023, the campaign had attracted 2,302 interested publishers who generated over 38,000 conversions, at an average conversion rate of about 15%. The cooperation is ongoing and keeps bringing in new extension users.

One single publisher generated 933 conversions between January 1 and March 14, 2023 — proof that a well-matched PPI campaign can scale fast for a motivated affiliate. For another example of creative campaign promotion, see another MyLead case study.

Want to earn from installs too? Join MyLead and promote PPI campaigns like AleRabat.

Interested in cooperating with MyLead as an advertiser? Write to us at contact@mylead.global, or use the form for future advertisers.

Key takeaways

• AleRabat started affiliate marketing from scratch and reached over 38,000 conversions in two years through a PPI campaign.

• The Pay Per Install model pays 3.54 PLN per browser-extension install, with no lead cap, targeting Poland.

• Strict traffic rules — no motivated traffic, push ads, mobile traffic, adult content, branding, Google Ads, or Discord — protected lead quality.

• Rejecting many applicants and validating leads on the 15th of each month held the average conversion rate near 15%.

• A single top publisher generated 933 conversions in under three months.

• MyLead promoted the campaign for free across the user panel, email, forums, SMS, and social media.

FAQ

1. Is the AleRabat campaign still active?

Yes. The cooperation between AleRabat and MyLead is ongoing, and the campaign keeps acquiring new users of the browser extension.

2. How many conversions did the AleRabat campaign generate?

By March 2023, the campaign generated over 38,000 conversions from 2,302 publishers, at an average conversion rate of about 15%.

3. Why does MyLead reject many campaign applicants?

MyLead rejects applicants to reduce low-quality traffic. Every denial lowers the advertiser's risk of receiving fraudulent or worthless leads.

4. Can beginners join the AleRabat PPI campaign?

Yes. Access conditions are not demanding, so even less advanced publishers can apply, though MyLead screens applications to protect the advertiser.

5. How can an advertiser start an affiliate program with MyLead?

Contact MyLead at contact@mylead.global or via the advertiser form. MyLead builds the program from scratch, handles technical integration, and promotes it to publishers.

Summary

The AleRabat case study shows how MyLead can build a PPI affiliate program from scratch and scale it past 38,000 conversions in two years, while strict traffic rules and monthly validation held the conversion rate near 15%. Want the same for your business? Launch your affiliate program with MyLead and reach thousands of motivated publishers.