What if we collected all the most important dates of the year in one place? Wouldn’t that be a great help in planning activities in the coming months? MyLead is here to help! Especially for you, we have collected all the hottest sales periods, and this quite long list also includes some unusual holidays that, in our opinion, can be used in an interesting way in the context of affiliate marketing. After all, holidays such as Chocolate Day or Emoji Day are a great opportunity to attract organic traffic to social media. Skilful use of this type of opportunity, referring to communication to the industry you deal with, can turn out to be a bull's eye. In fact, we have mentioned more than once that 2021 is the year with the motto “seasonality”. Get ready for it today!
In January, it’s all about New Year’s resolutions, setting new goals, and losing weight after the magical Christmas time. Start the year by preparing campaigns to help your customers achieve these things. Keep in mind that there are ongoing promotions and don’t forget about the saddest day of the year. Give your customers a little smile on Blue Monday (18/01) and they’ll pay you back.
The New Year’s excitement is slowly waning, so you can postpone campaigns for new running shoes. The biggest events of February are Valentine’s Day (14/02), Super Bowl (07/02), and Chinese New Year (12/02) - if you just think about how to go about them, you have a chance to make a huge profit. February is the last chance for some fun. Make sure they manage to go crazy for Mardi Gras/Pancake Day (16/02).
Model: CPS | Rate: 2,4% - 7,2% | Conversion type: Sell | Countries: GLOBAL | Preview: click
March smells like spring and flowers that will appear in the homes of all women in the world. This month we’re changing the vibe of our activities a bit. This time it will be the power of women. For math fans - Pi Day (14/03), and let’s not forget Britain’s Mother’s Day (14/03). This month will also be important because of occasions such as St. Patrick’s Day (17/03), or First Day of Spring (20/03). Seasonality is a hit this year - remember that.
April is the time for Easter (04/04). Some will spend it in reflection and joy, others will be searching for chocolate and other sweets. How about hiding an Easter Egg in your campaigns? Your audience will surely appreciate this gesture. On the other hand, in April, Ramadan (12/04) begins. This could mean a decline in leads in some parts of the world. Do not stop smiling and prepare yourself for Earth Day (22/04). You should know the saying “There’s no planet B”. Any pro-ecological campaigns will hit the spot here.
May the Force be with you especially on May 4. Prepare something special for all Star Wars fans and don’t forget that Cinco de Mayo (05/05) is celebrated the day after. May is also a month commemorating all mothers. Small and larger gifts are something worth promoting this month.
Pride Month begins at the beginning of June. The whole month will therefore be in the colours of the rainbow. This year, Eurogames are planned, postponed from 2020. Other important occasions? Juneteenth, Father’s Day, and of course, Tour de France. And most importantly - summer begins in June. The time for holiday trips will begin in a moment. Campaigns in the Travel category are something worth focusing on now. Father's Day and of course, Tour de France.
Model: CPS | Rate: $0.37 - $0.92 | 0,60% - 4,92% | Conversion type: Sell | Countries: GLOBAL | Preview: click
The holiday season is in full swing. Make sure your customers have the best entertainment during the holidays and prepare something sweet for chocolate lovers (02/07). In July, the postponed Olympic Games will happen. So we’re coming back to sports emotions! Other important occasions: Canada Day (01/07) and Independence Day (04/07) in the USA! It will be a blast!
August is the quietest month in many countries. Perhaps not much happens then, but that’s not a reason to cry. We are starting the Back to School Season. Notebooks and pencils are back in the game! Time to prepare offers for students!
Model: CPS | Rate: 6,15% | Conversion type: Sell | Countries: UK | Preview: click
On September 1, people go back to the school desks, or at least their laptops. Some even say that September is like January. The new school year, new me, right? Let people who have never promised that they will start studying hard this year cast the stone first. On the other hand, for the slightly older ones, nice news - Oktoberfest is about to begin (18/09).
Here comes the scariest month of the year! Okay, there’s really nothing to be afraid of. Unless you are concerned about the huge traffic during Halloween (31/10). Monsters, ghosts, and huge pumpkins are something that will not be missing this month. Get ready for November as well. The next month will be a marketing challenge!
The biggest shopping madness is about to start, but before that happens - it’s time for Diwali (04/11) and Bonfire Night (05/11). Got something special for Black Friday (26/11) and Cyber Monday (29/11)? These two huge earning opportunities cannot be left on their own. Small Business Saturday (27/11) also takes place in November, followed by Hannukah (28/11). These are the last days before December!
It’s here! It’s time to buy some Christmas gifts! And once you’re filled with gingerbread, the winter sales will begin. The next year passed incredibly fast. Maybe it’s time for a little recap on New Year’s Eve?
Model: CPS | Rate: 5,60% | Conversion type: Sell | Countries: GLOBAL | Preview: click
WHAT ELSE TO REMEMBER?
Apart from the above-mentioned holidays, there are a few more occasions worth remembering. Seasonality is a keyword this year, so you can’t ignore the changes in seasons or occasions such as holidays or back to school. Sports enthusiasts should pay attention to events such as the Super Bowl (07/02), Tour de France (26/06), and the FIFA Club World Cup (scheduled for December). Cultural events worth keeping in mind are the 93rd Oscars Awards (25/04) or the 63rd Grammy Awards (31/01), and if this year is a bit more gracious, all kinds of festivals (e.g. Coachella on April 9) will happen.