As mentioned earlier, push format shows the best results on Nutra vertical and there are several reasons for it. The thing is that push (as well as in-page push) have a strong visual impact on users due to the personalization that allows to address your audience directly. Itâs perfect for Nutra as this vertical aims to address a userâs pain, which can be done only with the help of suitable creatives.
Choose the best payment option
There are numerous payment options for users when it comes to Nutra: cash-on-delivery, direct sales and trial model. Letâs discuss each of them briefly and choose the best one.
Cash-On-Delivery (COD) model is said to be the most popular when it comes to Nutra. Basically, a person leaves their personal data, then is contacted by a manager, receives their purchase and pays upon delivery. The main advantage of the format is that a user doesnât have to pay right away, only when goods are delivered.
Direct Sales is not that hyping because not everyone is ready to leave their credit card information on the Internet. But itâs actually quite profitable, as a marketer gets money right after a user makes a purchase. The trial model allows a person to get samples of a product before actually paying for it. They leave personal data, receive the goods, and then decide whether to make an actual purchase or not. Itâs up to you which model to choose, but weâd strongly recommend sticking to the COD option.
Converting creatives: ideas for Nutra
As the Nutra market is very wide, the creatives can range greatly from offer to offer. Now weâll focus mainly on the most popular subverticals at RichAds â Men Health and Weight Loss.
Weight loss creatives: best practicesÂ
1. Itâs not a secret that everybody wants to notice a visible result when it comes to diets and losing weight. Use this in your creatives, show a contrast with the help of before/after pictures, shock users with impressive numbers â thatâs a classic move to attract peopleâs attention.
2. Highlight the main products that assist in dieting, itâs better to be the food thatâs easy to find and not very expensive. Dwell on the useful properties of the product, it shall interest a user from the first sight.
3. The key ingredient to use is a celebrity figure. Almost everyone dreams of being as perfect as their favorite star â go ahead and apply this in your creative! That creates an image of a trustworthy ad and urges a person to click on it.
Men Health â choosing working approach
1. Similar to weight loss, in case of men enhancement product, weâd advise showing actual result, for example, the benefits a woman will get after a man applies the product, images of pleasure:
2. Use comparison, like graphics, statistics or show the actual growth with the help of a ruler or bananas. It helps to see the result in numbers and rely on your product to get the same results:
Tip: Pay attention to seasonality â use texts that can be related to a holiday (e.g., New Yearâs Eve, Christmas) or a particular time of the year. For example, you can urge a user to buy your product to âlose weight before the New Yearâ or âto prepare for a swimming seasonâ.
Make use of effective settings
Once youâve chosen the offer and payment option, youâre about to set up a campaign. At RichAds we have worked out best converting settings:
Always choose premium traffic sources â they are the safest variant to get a great CR and high-quality traffic. Later you can scale with other groups of sources, but itâs a perfect option to start that guarantees success.
We have white lists of sources for all the desired GEOs and verticals, just contact your manager if you need a ready-made list for the campaign.
Itâs recommended to use the latest versions of Android when choosing targeting in order not to miss the most relevant user base.
Make separate campaigns for mobile and desktop as the bid is usually different for these devices and the audience varies as well.
Use no less than 5 creatives â itâs a must-have for an effective campaign, especially for Nutra where banners play a significant role. They allow to segment your audience. For instance, if you want to attract women, you can use before/after pictures or role models (e.g., celebrity stories), while for men you can apply pictures explaining how to bulk up and gain muscles.
Tip: Donât forget about the importance of âcreative â pre-landing â landingâ combination. They shall be similar to each other and create the same image for a user, telling them a story they want to hear. They shouldnât mismatch, otherwise your offer wonât be credible for a person, and they wonât make a purchase.
Apply Automated rules
If youâre looking for a way to simplify your optimization process for Nutra vertical, congrats, we have one to be interested in.
Itâs Automated rules â they allow you to save your time and money. Basically, Automated rules make it possible to add sites and publishers to thelack list if the price of a conversion is higher than your expected CPA or there are no conversions at all. Due to the rules you can also create a white list of sources as well if they fall into the desired CPA.
Making most of the Automated rules is a great idea for Nutra. Why?
The thing is that usually expected CPAs are quite low while the feature assists in the constant process of optimization, allowing a marketer to focus on other issues. For instance, research the market in order to find trending creatives and make a matching prelanding.
Best GEO and verticals bundles for Nutra
As a cherry on top, there are some insights on the hottest GEOs and offers at RichAds now. Especially if you crave to get started on Nutra but the amount of opportunities on this market drives you crazy.
Top GEOs for Nutra offers at RichAds:
India
- Philippines
- the USA
- Nepal
- Colombia
- ArgentinaÂ
- Mexico