As a mobile game developer, the quest to create a successful app extends beyond mere functionality. In an ever-evolving digital landscape, developers find themselves navigating a complex terrain, pondering optimal strategies not only to generate revenue but also to forge lasting connections with users. Many myths about Offerwalls still circulate today, check the facts about this tool in one of the latest MyLead’s articles.

Why is it worth monetizing mobile games with Offerwalls?

Offerwall ads are among the most popular, especially in the case of mobile games. Every app developer should be familiar with the benefits they can gain from Offerwall, as 15% of mobile app publishers are taking advantage of them. Let's take a closer look at the specific benefits that Offerwall brings to mobile game developers.

In-app purchase boost

Offerwall doesn’t inherently sabotage IAPs but provides an alternative way for users to access rewards or premium features. In fact, Offerwall has the opposite effect. According to the MafAd article, Offerwall users are 10-14 times more likely to make in-app purchases than non-Offerwall users. The concern is that users might choose free options from Offerwalls, diverting potential revenue from direct in-app purchases. However, with a balanced approach, both monetization methods can coexist effectively, enhancing user engagement and providing developers with additional opportunities without negatively impacting in-app transactions.

User engagement

As reported in the Ultimate Offerwall Guide, 79.1% of users complete rewarded ads weekly, and 41% complete rewarded ads daily. They embrace rewarded ads as a natural part of the mobile gaming experience. In fact, 45% even said they would stop playing the game if the Offerwall was removed. You might ask, how do users feel about rewarded ads? Well, 70%  of them say that they love it and 47% of mobile gamers say it’s their favorite way to get virtual premium currency. As you can see, user engagement can be lifted up by Offerwall, users are satisfied with the opportunity to get something extra for their extra engagement in your game.

User experience

Users expect features and depth in the Offerwall experience. They love when progress bars let them know how close they are to their goal and when the Offerwall matches the game’s aesthetic. In fact, 66.8% of mobile gamers want their Offerwall to include a progress bar to track their progression in tasks and activities. This feature provides better user experience and increases engagement in your app.

Improved retention

Users who actively participate in Offerwalls have compelling incentives to revisit the game where they encountered it. Beyond simply redeeming rewards, these users return to the apps to fully utilize and benefit from the incentives they’ve earned. These incentives offer users a glimpse into a premium app experience, enhancing their enjoyment and strengthening their motivation to persistently engage with the app.

As reported by ironSource, Offerwall users have 5-7x higher retention rates than non-offerwall users. 

High-quality users

Midnite Games, a mobile gaming studio, struggled to acquire quality users via standard video UA channels. Looking for alternative solutions, they tested Offerwall which helped their game reach a remarkable 170% global ROAS and 3.5x higher retention rates (MafAd).

Individuals acquired through Offerwalls are users who express a willingness to invest their time in activities they find appealing. Since they were already immersed in the app where the Offerwall caught their attention, there’s a considerable likelihood that they will extend their time spent within the advertised app.

The caliber of these users is most accurately gauged through metrics such as retention rate, return on ad spend (ROAS),and the duration of their game sessions. These key performance indicators not only underscore the effectiveness of the user acquisition strategy but also provide valuable insights into the sustained engagement and value derived from this. 

Alternative way for app monetization

Advertisers are more likely to invest in ad units that target highly engaged players. As you can see, Offerwalls generate higher eCPMs than rewarded video ad units. That’s why they are more attractive for advertisers, which means higher CPMs.

Offerwall is a new path through which you can monetize your mobile game. This solution has a variety of positive influences, such as increasing earnings from apps. There are plenty of potential uses for Offerwall in apps, which can increase users’ engagement and joy from playing your game. You can use Offerwall, for example, as an alternative for invasive in-game ads or as an opportunity for non-paying users to check add ons such as equipment, character skins, or special levels, which they can unlock by completing special tasks. Users who are not likely to make in-app purchases will be satisfied by getting premium content from tasks, while you get paid by the advertiser.

Conclusion

The Offerwall stands out as a potent tool that can greatly benefit your mobile game. By leveraging MyLead’s Offerwall, you can unlock a myriad of advantages, including a boost in IAPs, enhanced retention rates, elevated levels of engagement, and the ability to take an alternative way for app monetization.

Seize this opportunity to not only optimize your monetization efforts but also to create a more immersive and rewarding experience for your users. MyLead’s Offerwall serves as a strategic asset in propelling your mobile game to new heights, ensuring both financial success and a more deeply engaged user base.