Case Study: Using WeWard to promote OnThatAss affiliate program

Affiliate marketing is all about innovation, creativity, and strategic partnerships.The same goes to affiliate marketing programs and their promotion process. In this case study, we delve into the partnership between OnThatAss, a renowned brand in the underwear industry, and WeWard, a platform incentivizing healthy lifestyles which is a MyLead’s affiliate. By making use of the power of incentives and app monetization, we explore how this collaboration gave some great results.

Affiliate partnerships - WeWard and OnThatAss

Let's get to know what WeWard brings to the table. It's not just a simple affiliate marketing app. WeWard is a gamified fitness app that rewards users for their physical activity. Imagine earning rewards simply by walking, jogging, or even dancing to your favorite tunes. That's what mobile app monetization should be all about. WeWard is great at user engagement since it incentivizes healthy behaviors by converting steps into virtual currency called "wards," which users can redeem for various rewards, including discounts, vouchers, and even cash.

Now, let's shed some light on the OnThatAss affiliate marketing program offered by MyLead. OnThatAss specializes in providing unique boxer shorts for both men and women, delivered straight to your doorstep every month. What sets them apart is their exclusive designs and the promise of the first pair of boxers for free. Subscribers pay a monthly fee of €10.99 for subsequent deliveries, with free shipping always included. 

If you're interested in promoting the OnThatAss campaign, don't hesitate to check it out on our affiliate programs list.

The initial approach

Before implementing incentives, our strategy revolved around promoting the OnThatAss offer on the WeWard app through display ads. 

While this approach yielded results, it lacked the engagement and conversion rates we aimed for. Initial outcomes were promising, but there was room for improvement in terms of lead generation and overall performance.

As you can see, with using display ads with no incentivizing engagement, the campaign was doing just fine but these results are not what we were aiming for.

Incentivizing engagement

The turning point in our campaign came with the introduction of incentives for WeWard users. By rewarding users with "wards" for engaging with the OnThatAss offer, we saw a significant uptick in key metrics across the board. From website visits to lead generation, nearly everything saw a two-fold increase. While the conversion rate remained relatively stable, there were instances where it outperformed previous figures.

Results

When it comes to the outcomes of the collaboration, we have to mention: 

• Increased user engagement - the introduction of incentives resulted in a notable increase in website visits and user interactions. Visits rose from 312 before incentives to 1180 after, showing a significant boost in engagement driven by the prospect of earning rewards through WeWard.

• Enhanced lead generation - with incentivized engagement, lead generation witnessed a substantial surge. Users were not only signing up for the test offer but also converting into paying subscribers at an accelerated rate.

• Boosted earnings - the direct impact of increased engagement and lead generation was reflected in the earnings from the OnThatAss affiliate program. The WeWard app experienced a significant boost in revenue, thanks to the incentivized promotion.

Before implementing incentivized traffic

• Dates: 2024-05-02 to 2024-05-06

• Total visits: 312

• Conversion rate: ~4.85%

• Earnings per visit: 0.34 EUR

After implementing incentivized traffic

• Dates: 2024-05-07 to 2024-05-13

• Total visits: 1180

• Conversion rate: ~5.27%

• Earnings per visit: 0.37 EUR

Lessons learned

While the collaboration between OnThatAss, WeWard, and MyLead yielded impressive results, it wasn't without its challenges. One notable downside was the need for constant monitoring and management of incentives to ensure optimal performance and prevent misuse. Additionally, while the overall conversion rate remained steady, there were areas where further optimization could enhance results.

Looking ahead, the success of this campaign opens doors to explore similar partnerships and innovative approaches to promoting affiliate programs. By leveraging the power of incentivized engagement through Offerwall mechanisms and monetization platforms like WeWard, affiliates can unlock new avenues for driving conversions and maximizing earnings.

Conclusion

What fueled this success? WeWard's gamified approach was a game-changer. By transforming engagement into a rewarding journey, users not only explored OnThatAss offers but also embraced healthier habits. This seamless integration of incentives and content unlocked a treasure trove of engagement and conversions.

The collaboration between OnThatAss, WeWard, and MyLead exemplifies the potential of app monetization, affiliate marketing programs, and incentivized engagement. By rewarding users for their actions, affiliates can not only increase engagement and lead generation but also bolster their earnings. As we continue to explore new strategies and partnerships, the future of affiliate marketing looks brighter than ever before.