The video games and mobile applications industry is rapidly expanding, leading to an increasing number of people wanting to earn from them. But what monetization format will work best here? Is it possible to find a balance between the desire to earn money and the user's satisfaction?

Below, we will examine the top 6 methods of earning with games and mobile applications and discuss how to increase the profitability of your product using MyLead.

Interactive advertising

This is a full-screen advertising format that deserves special attention. Its distinguishing feature is that the user has the opportunity to try out a demo version of the game or application directly in the advertisement. Quite often, this works in such a way that the person first sees a video advertisement of the game and then is asked to complete a short and simple level, which ends with a redirection to the download page.

Sometimes, such ads invite potential players to interact with the trial version of the game through a text message stating that "only 5% of people are able to complete this task." At the same time, the task itself may be trivially simple, encouraging the customer to attempt to complete it in order to be among those 5%.

Statistics confirm the effectiveness of this type of advertising. According to Magna, people spend 47% more time watching interactive ads than non-interactive ones. Furthermore, simply offering the opportunity to interact with the ad makes it 32% more memorable than a regular video ad, even if people choose not to interact with it.

In-App purchases

In-app purchases are a fairly standard way of making money in free games and applications, allowing users to obtain bonuses. These bonuses can be, for example, additional content or features, character skins, equipment, or weapons needed to complete the game. According to data from data.ai, 42 out of the top 50 app creators in 2022 succeeded in monetization mainly through in-app purchases. Moreover, this trend is expected to continue.

This model is used by game developers mainly through in-game currency. In other words, users purchase virtual currency with real money and can use it to purchase additional content. Many games offer more than one in-game currency, with one being more readily available and the other less so, and therefore more valuable. The more valuable currency is called hard currency and is usually offered for real money in the game store.

In summary, this is an effective model for converting non-paying app users into those who are willing to pay to unlock additional content. However, not all users are able or willing to pay real money, so this monetization method does not cover all app users.

Affiliate marketing: Offerwall Rewards from MyLead

Offerwall is a tool that allows users to be presented with various offers in the form of tasks, for which they can receive rewards in the form of valuable in-game currency. After accumulating the appropriate amount of currency, users can, for example, purchase items in the game or unlock new levels. This monetization format allows generating revenue from applications even from users who do not want to make in-app purchases but are willing to spend their time to get the long-awaited reward.

Nothing prevents you from using Offerwall in parallel with the in-app store. This way, you can monetize all possible user groups. Offerwall will be particularly useful if a significant portion of users are minors who are not yet able to independently pay for entertainment.

This tool maintains the perfect balance between monetization and providing a pleasant user experience. The offer wall does not annoy users like a regular ad because they understand that the time they spent completing the displayed tasks will pay off. Statistics confirm this fact. According to studies, 45% of gamers said they would stop playing a game if the offer wall were suddenly removed. It goes even further - 70% of players say they like the option of receiving rewards this way, and 47% admit that it is their favorite way of receiving premium virtual currency.

What exactly is the advantage of Offerwall from MyLead?

• Firstly, there are several thousand offers, including those from the largest advertisers in the industry. Among them are affiliate programs with high and low conversion thresholds, and rates depend directly on the task's difficulty level. This ensures that you will find something that interests your audience.
  
  

• You also have full control over the content of the Offerwall. You can manually add desired offers or use the automatic selection feature.
  
  
• Our Offerwall has many options for customizing its appearance. This allows for smooth integration with the look of any application.
  
  
• A proprietary script that matches offers to the user's location and country of origin.
  
  
• MyLead's Offerwall allows you to set your own currency conversion rate. It is the basis for calculating points that the user will receive for completing tasks on the wall.

If you want to integrate Offerwall with your application, click the link below to learn how to do it.

Premium subscription in the app

As mentioned earlier, ads in apps are often annoying, so many users have no problem getting rid of them. Sounds like a great way to make money, right? All you have to do is offer users the option to turn off all possible ads for a specified amount monthly or annually.

A premium subscription may also include other additional benefits that enhance the game's possibilities or application functionality. Some developers offer users only limited functionality in the free version, while full app usability can only be obtained by purchasing a subscription.

It is worth noting that statistics confirm the popularity of this monetization method. For example, data from the App Promotion Summit shows that in 2023, total consumer spending on iOS subscription-based apps increased by 35%, and on Android by 24%.

Banners

Banners are quite common in apps. They can have different sizes and appear in different parts of the screen. They usually do not interfere with the user's use of the application but can be annoying. This type of ad format can be easily added to an app, but it should be remembered that people are used to ignoring this type of advertisement. This is quite important because the app owner only receives compensation when the user clicks on the banner.

Fullscreen advertisements

These types of ads usually appear when transitioning between app content, when opening and closing the app, or after displaying the loading screen. It can be a full-screen ad containing a static image, video, or even just text.

This type of ad can be closed by clicking the X in the corner, which may not appear immediately but only after a few seconds. This way, the user will not be able to skip such ads immediately, and attempting to do so prematurely will redirect them to the advertised content.

Summary

As you can see, there are many ways to earn money from games and mobile applications. Each of them has its advantages and disadvantages. By combining these methods appropriately, you can effectively monetize various user groups.

Take a closer look at the solutions offered by MyLead, namely our Offerwall Rewards. This tool was developed by our team with users in mind and tested by our top publishers, who have confirmed its effectiveness. Join those who are already earning with MyLead!