Integrating MyLead affiliate publisher conversions in Google Analytics and ad networks with We Can Track

We Can Track is an affiliate data attribution software which helps affiliate publishers to automatically match their traffic and conversion data and integrate the data in the marketing tools they use simply by placing We Can Track’s JavaScript tag or installing their WordPress plugin on the website and connecting network accounts via a Postback URL or API credentials as explained on their MyLead integration page (https://wecantrack.com/mylead-integration/). The whole setup process can usually be done within 5 to 10 minutes.

How to connect MyLead to We Can Track

• Create your We Can Track account and navigate to Data Sources > Affiliate Networks > MyLead (https://app.wecantrack.com/user/data-source/networks/mylead/accounts)
• Click on “Add New Account” and give the network account a name
• Click on Generate Postback URL

How to connect your website to We Can Track

• Go to Data Sources > Websites (https://app.wecantrack.com/user/websites)
• Click on “+Add New Website”
• Paste in your exact website domain
• Fill in the Google Analytics Tracking ID, Facebook Pixel ID and Microsoft Ads Tag ID if you want your conversion data to automatically be integrated in these platforms (optional)
• Indicate whether this is a WordPress website or not
• Click on “Save and Integrate”
• If it is a WordPress website, please install our WordPress plugin (link will be available once you clicked “Save and Integrate”)
• If it is not a WordPress website, please place our JavaScript tag in the header of your website (tag will be given once you clicked “Saveand Integrate”)

How to activate integration features

• Go to Features and follow the given instructions (https://app.wecantrack.com/user/features)

How does the conversion data attribution and integration work?

Once We Can Track was fully installed, it will automatically place SubID (ml_sub) parameters with unique click IDs in the publisher’s affiliate links. These click IDs will allow We Can Track to trace the conversions back to the traffic data and thus attribute it to dimensions like website, page, campaign, traffic source, device, location, content and more.This data will then be reported in We Can Track’s dashboard, but also integrated in Google Analytics, Google Ads, Microsoft Ads, Facebook Pixel & Ads, Data Studio and more.

Advantages of using We Can Track

Having conversion data available within ad networks enables publishers toautomate their bidding strategies and rely on the ad network’s Machine Learning, which will lead to profit-oriented campaigns, without the need ofcontinuous manual adjustments.Moreover, relevant retargeting audiences can easily be created which can for example exclude users that actually already converted or converter lookalike audiences.The Google Analytics integration delivers an enormous extent of reportinginsights since the conversion data is automatically attributed to all available dimensions.With the Data Studio integration feature users are able to build their own dashboard containing all their session, click and conversion data.We Can Track’s ambition is to deliver affiliate publishers the same capabilities advertisers have with automation as main focus, without any need of any maintenance from the publisher’s side. They offer a 30 days trial period for new users in which all of their features can be fully tested.