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[CASE STUDY] CONTENT LOCKER: HACKS - YOUTUBE
Imagine that you do only a single thing, and the amount of USD 515.2 appears on your account. Great, isn't it? It's money that's waiting for you right now. You actually have to move a mouse a few times only.
The stated amount went to Michael, who regularly promotes computer games. Michael has been dealing with this subject for a long time, but this time he decided to promote it in a slightly different way.
The effects? Check the prepared case study and find out how it is possible.
What is Content Locker?
What has changed in Michael's activities is the use of a new option available on MyLead - the Content Lockers. Content Locker is a so-called "empty offer", which allows you to earn money by blocking certain content. You can use it on your website or blog to block access to an entry or article (or a part of it). Also, you can block content in the application or use the file blocking option. The latter can be easily put in a comment, social media post or on your own website.
Want to learn more about Content Lockers? Go to the MyLead subpage dedicated to Content Lockers and find out how to use them for your activities.
For example, you can block further parts of an article or specific content for selected users (e.g., premium). If a user wants to get access to a blocked item, they must perform at least one task from the list.
But how does it relate to Michael?
Michael wondered how he could use the Content Locker in his activities. He thought about what might be the most searched phrase for players of the popular multiplayer computer game Among Us. He cleverly combined the facts and began to monetize his actions.
After a moment of reflection, Michael managed to figure out a plan. His short analysis showed that the most frequently searched phrases are game hacks.
The first step was, therefore, to find and download a hack that interested him. Where did he find it? That wasn't difficult. Just a few moments spent with a search engine were enough.
Michael talked about how the hack works in one of the dedicated videos on YouTube, in which he presented the application possibilities and instructions for use. For this purpose, he recorded individual clips and edited the whole thing using the free HitFilm Express software. The choice of the editing program depended on Michael's abilities. He could use, among others, paid Adobe Premiere, which provides users with a 7-day trial version.
Next, he created a description of the movie and placed there a link to the file with File Locker. The description contained keywords that allowed potential players to find the video more easily. Michael put the link in the first line so that the user didn't have to expand the description to download the file.
You can learn more about the File Locker on the MyLead subpage dedicated to Content Lockers. Click and check now.
Michael decided to use straight redirection to the File Locker, but it would also be a good idea to create a landing page. The landing page is aimed at direct sales. Selling in the context of content locking means encouraging the user to perform at least one (though it may be more) action from the list to unlock a specific content.
Go to our blog to learn more about building a landing page.
What was the whole process like?
The user finds Michael’s video when looking for game hacks. He watches the tutorial, clicks on the link in the description, selects "download", and sees an offer with actions to perform in exchange for downloading the desired file. It looks more or less like this:
Yet, we are here to talk about the details. How did Michael earn so much in just 21 days?
The source of income was the already mentioned Content Locker. Michael additionally supported his promotion with the YT channel, where he created several tutorials on computer games. In the descriptions of these videos, he placed links to download the file.
Proper film preparation is significant here. It is important to show that the software actually works so that the potential customer has no doubts about it and wants to download the file himself. Besides, it is worth optimizing the video for SEO so that it appears in the search results. The title and description of the video will be important here. This will attract an even larger audience.
Michael identified his target group well. The recipients were carefully selected so Michael knew to whom he should address his content. Among the viewers were mostly players, as well as people looking for new solutions in the popular game and its enthusiasts. Young men were the most numerous group. The content created by Michael was directed mainly to countries such as the USA, Canada, and New Zealand. Thanks to this, he was able to get a high amount per conversion and increase his result.
What are the statistics of the activities carried out?
Within 21 days, Michael’s video was displayed by nearly 10.5 thousand users, out of which more than 40% expressed a desire to receive a hack. The conversion rate was about 14.1%. Earnings usually vary depending on the quality of the source of traffic, country, and device. Thanks to reaching only people interested in games and looking for solutions offered by Michael, he managed to get USD 0.80 for one conversion on average.
It is worth noting that an additional factor in generating profit was a good description of the hack file, which allowed Michael to build a greater sense of trust. The more realistic the file looks, the more conversions it generates. Michael described his hack as "Among_Us_hack_[2020].rar" and accurately marked its size [10.65 MB], which made his offer even more credible.
Do you want to know what you should consider when planning the use of content lockers? Check out our recommendations and learn how to avoid mistakes!
