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Blog / Affiliate marketing

[CASE STUDY] How to earn with your mobile app?

Support Bodorek

3 December 2020
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Do you have a mobile application and do not know how to use its full capabilities? Are you perhaps already looking for new opportunities to generate profit? What do you say to additional cash in a few days? The money is waiting.


Meet Maddie. Maddie has been running a mobile application in which she places coupons to well-known fast-food chains. In the last 12 days, she managed to earn €93.42. All these because of one simple tool. 


Would you like to learn something about it? Take a look at the case study and see how to grab the money. 


What allowed Maddie to get a few additional money was Mobile Rewards. Wondering what this is? Let us explain. Mobile Rewards is a tool dedicated to people who want to monetize their mobile applications. 


Mobile app monetization strategies - Mobile Rewards


Another effective tool for app monetization is Offerwall. Offerwall presents users with a variety of tasks and offers within the app, ranging from surveys, app downloads, to watching videos or engaging with sponsored content. Users earn rewards for completing these tasks, such as virtual currency, discounts, or in-app items. This not only enhances user engagement but also boosts revenue streams for app developers through advertising partnerships and increased user interaction.


Offerwall seamlessly integrates into mobile applications, providing users with a non-intrusive way to earn rewards while using the app. Its customizable features allow developers to tailor the user experience, ensuring that the offers presented align with the app's content and audience demographics.


How does it differ from Mobile Rewards?


While Mobile Rewards primarily focuses on incentivizing specific actions within the app, such as completing tasks or engaging with sponsored content to earn rewards, Offerwall offers a broader range of opportunities for users to earn rewards, including tasks both within and outside the app environment. Additionally, Offerwall often provides a higher variety of reward options, ranging from virtual currency to real-world rewards like gift cards or merchandise.


If you want to learn more about the capabilities of Offerwall Rewards, check out our case study on how to effectively use  this tool in a mobile game or app.


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How does Mobile Rewards work?


All you have to do is provide your users with a list of offers. They will then earn extra points for completing the task from that list. An example of a task can be downloading another application or completing a promotional form.


Why is this tool so useful?


Mobile Rewards is already operating worldwide. Surely you can remember the applications that you have been using for a long time that use this tool. Mobile Rewards allows developers to set the prizes themselves. But most importantly, from the point of view of the application user, it is a great alternative to annoying advertisements.


If you want to learn more about this tool, check out our subpage dedicated to Mobile Rewards.


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Let's go back to Maddie's story. Using our guide, Maddie configured Mobile Rewards and implemented the tool in her application. From now on, to unlock one of the coupons available in Maddie's application, the user has to complete an action from the list. Take a look at the example:


Mobile app monetization strategies - Mobile Rewards


The user selects an option from the list and then goes to the task. It can be downloading an app and playing a game of finding different details in adjacent pictures. It is as simple as that.


Mobile app monetization strategies - Mobile Rewards


The points are automatically added to the user's balance as soon as the user meets the requirements. It simply means completing the previously selected task (or, depending on the selected settings, several tasks).


The more points, the more interesting rewards offered in the application. The owner of the application receives money for the task completed by the user. And what about the user? It depends. And it depends mainly on what the application offers. Considering the analyzed case, it may be additional coupons, temporary unblocking of certain functionalities, or receiving an additional discount and switching off ads. Each of these options will work great. Again, we are limited only by our ideas and, of course, the possibilities of application. If Maddie offered its users a reward in the form of "extra life", it wouldn’t make any sense. So make sure your users can take advantage of the rewards and enjoy receiving them.


Mobile app monetization strategies - Mobile Rewards


And what does Maddie do during this time? She is certainly wondering how to multiply the money she has earned. Let's look at the statistics for a moment. 


Mobile app monetization strategies - Mobile Rewards - results


During 15 days, Maddie managed to generate nearly 2200 entries to the Mobile Rewards, and almost 150 people decided to complete the task, which gives a conversion rate of 6.8%. On each conversion Maddie earned about €0.63, which gave a total of €93.42. 


This is one of the examples of making money on applications using Mobile Rewards. Of course, there are many more. Everything depends on the nature of the application, its possibilities, ways of using it, as well as on the supporting actions taken. Remember that additional marketing activities, i.e., using all possible ways of the promotion, will make your achievements even more impressive.


If you also want to start your adventure with Mobile Rewards, or maybe you are looking for information about other Content Lockers, have a look at the MyLead subpage entirely focused on this topic. You will find there all the necessary knowledge needed to earn money effectively.


Mobile app monetization strategies - Mobile Rewards



Conclusion


Mobile app monetization strategies - golden tips


In conclusion, mobile applications offer tremendous opportunities for monetization, and tools like Mobile Rewards and Offerwall are invaluable assets for app developers seeking to maximize their revenue streams. By seamlessly integrating these tools into their applications, developers can not only incentivize user engagement but also create additional income channels without resorting to intrusive advertisements.


Maddie's success story exemplifies the effectiveness of Mobile Rewards in generating revenue through incentivized actions within the app. Furthermore, the introduction of Offerwall expands the horizon, offering a broader range of tasks and reward options to users, thereby enhancing user engagement and boosting app revenue.


When it comes to some final tips:

Create a user-friendly application - make sure that your application attracts potential customers. This way, you will gain more!

Offer prizes that may actually be interesting for your customers - make sure that your rewards have measurable benefits to the users and do not require an unreachable amount of points.

Make it easy - for the user, Mobile Rewards are intended to be an alternative to annoying ads. Propose tasks that won't be ignored.

Pay attention to details - before sharing, make sure everything looks as planned.

If you don't know - ask - the MyLead team is always there to assist you and will be happy to help you choose the right products and answer any questions.

Make use of the knowledge - find out more about affiliate marketing; you can find a lot of information on the MyLead blog.


As you embark on your journey to monetize your mobile application, remember that the key lies in understanding your audience, providing value, and leveraging innovative tools like Mobile Rewards. Whether you're a seasoned developer or just starting, these tools offer a gateway to sustainable app monetization while enhancing the user experience.


Unlock the full potential of your mobile application not only with Mobile Rewards, but also our Offerwall, and start maximizing your profits today!


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